Always vs Rael:Which is searched more?
In September 2026, Rael had more branded searches than Always among period care brands worldwide. Rael had about 18,200 branded searches, while Always had 590. Rael made up 4.1% of all period care brand searches we track, and Always accounted for 0.13%. These are worldwide searches for English-language branded terms.
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Is Always or Rael more popular in search?
Compare the pad, tampon and period underwear brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Rael, Always. The figures are in the table below the chart.
View monthly share of searches table
| Month | Knix | Stayfree | Modibodi | Saalt | Cora | Thinx | Rael | L. | Libra | Always |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.8% | 22.6% | 17.6% | 5.8% | 4.6% | 7.8% | 5.6% | 1.9% | 0.17% | 0.15% |
| Nov 2025 | 44.3% | 17.5% | 16.8% | 5.3% | 3.5% | 7.5% | 3.5% | 1.4% | 0.07% | 0.09% |
| Dec 2025 | 36.9% | 20.1% | 16.6% | 7.2% | 4.1% | 10% | 3.3% | 1.6% | 0.08% | 0.11% |
| Jan 2026 | 38.9% | 17.3% | 16.5% | 5.9% | 3.5% | 12.3% | 3.5% | 1.9% | 0.08% | 0.11% |
| Feb 2026 | 37.9% | 16.7% | 13.2% | 5.6% | 3.4% | 18% | 3.4% | 1.6% | 0.09% | 0.11% |
| Mar 2026 | 37.7% | 19.5% | 12.5% | 6.8% | 3.9% | 13.1% | 4.8% | 1.5% | 0.09% | 0.1% |
| Apr 2026 | 42.3% | 17.1% | 12.1% | 6.3% | 3.5% | 13% | 4.2% | 1.3% | 0.07% | 0.09% |
| May 2026 | 36.2% | 16.3% | 17.9% | 6.8% | 4% | 14.4% | 2.7% | 1.5% | 0.07% | 0.11% |
| Jun 2026 | 38.4% | 15.1% | 18.1% | 6.8% | 3.7% | 13.2% | 3.1% | 1.4% | 0.05% | 0.08% |
| Jul 2026 | 41.5% | 14.3% | 15.6% | 7.3% | 4.3% | 12.2% | 2.9% | 1.7% | 0.06% | 0.08% |
| Aug 2026 | 41.8% | 17.5% | 14.2% | 7.7% | 5.3% | 7.9% | 2.9% | 2.5% | 0.1% | 0.11% |
| Sep 2026 | 39.1% | 20.6% | 13.8% | 7.2% | 6.2% | 5.7% | 4.1% | 2.8% | 0.23% | 0.13% |
How has the Always and Rael comparison changed over the last 12 months?
3 findings
- Rael was ahead of Always in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Always’ share of searches among period care brands worldwide moved from 0.15% to 0.13%, and its estimated monthly branded searches held steady at 590.
- Across the 12 months ending September 2026, Rael’s share of searches among period care brands worldwide moved from 5.6% to 4.1%, and its estimated monthly branded searches moved from 22.3K to 18.2K.
How did search popularity change for period care brands worldwide in September 2026?
2 changes
In September 2026, Rael gained share of searches among period care brands worldwide, from 2.9% to 4.1%.
In September 2026, Always fell from 9th to 10th among period care brands worldwide.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Always’ and Rael’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among period care brands
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