Aluratek vs Aura Frames:Which is more popular by branded search?
In August 2026, Aura Frames had more branded searches than Aluratek among digital photo frame brands worldwide. Aura Frames was estimated to have 114K branded searches compared to Aluratek’s 5.2K, and held a 64.9% Share of Search versus Aluratek’s 3%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Aluratek or Aura Frames?
Compare brands that offer connected digital photo frames. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Aura Frames, Aluratek. The figures are in the table below the chart.
View monthly share of search table
| Month | Aura Frames | Skylight | Nixplay | Pix-Star | Aluratek |
|---|---|---|---|---|---|
| Oct 2025 | 58.8% | 22.7% | 11.4% | 3.9% | 3.1% |
| Nov 2025 | 67.8% | 22.5% | 6.2% | 1.9% | 1.6% |
| Dec 2025 | 77% | 15.5% | 4.9% | 1.2% | 1.4% |
| Jan 2026 | 64% | 21.4% | 9% | 2.5% | 3.1% |
| Feb 2026 | 67% | 18.5% | 8.6% | 3.2% | 2.8% |
| Mar 2026 | 69.7% | 16.6% | 8.6% | 2.8% | 2.4% |
| Apr 2026 | 70.9% | 17.1% | 7.4% | 2.3% | 2.2% |
| May 2026 | 73.5% | 16.7% | 6% | 1.9% | 1.9% |
| Jun 2026 | 70.7% | 16.8% | 7.5% | 2.3% | 2.7% |
| Jul 2026 | 61.7% | 21.1% | 11.1% | 2.9% | 3.1% |
| Aug 2026 | 64.9% | 19.2% | 9.7% | 3.1% | 3% |
| Sep 2026 | — | — | — | — | — |
How has the Aluratek and Aura Frames comparison changed over the last 12 months?
3 findings
- Aura Frames was ahead of Aluratek in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Aluratek’s estimated Share of Search among digital photo frame brands worldwide moved from 3.1% to 3%, and its estimated monthly branded searches moved from 5.7K to 5.2K.
- Across the 11 months ending August 2026, Aura Frames’ estimated Share of Search among digital photo frame brands worldwide moved from 58.8% to 64.9%, and its estimated monthly branded searches moved from 108K to 114K.
How did search popularity change for digital photo frame brands worldwide in August 2026?
2 changes
In August 2026, Aura Frames gained estimated Share of Search among digital photo frame brands worldwide, from 61.7% to 64.9%.
In August 2026, Aluratek fell from 4th to 5th among digital photo frame brands worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Aluratek’s and Aura Frames’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aluratek
5 branded search terms
- aluratek
- aluratek com
- aluratek digital photo frame
- aluratek frame
- aluratek photo frame
Aura Frames
11 branded search terms
- aura aspen
- aura carver
- aura digital photo frame
- aura frame
- aura frames
- aura photo frame
- aura walden
- auraframes com
- digital photo frame aura
- frame aura
- photo frame aura
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.