Aura Frames vs Nixplay:Which is more popular by branded search?
In August 2026, Aura Frames had more branded searches than Nixplay among digital photo frame brands worldwide. Aura Frames was estimated to have 114K branded searches compared to Nixplay’s 17.1K, and held a 64.9% Share of Search versus Nixplay’s 9.7%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Aura Frames or Nixplay?
Compare brands that offer connected digital photo frames. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Aura Frames, Nixplay. The figures are in the table below the chart.
View monthly share of search table
| Month | Aura Frames | Skylight | Nixplay | Pix-Star | Aluratek |
|---|---|---|---|---|---|
| Oct 2025 | 58.8% | 22.7% | 11.4% | 3.9% | 3.1% |
| Nov 2025 | 67.8% | 22.5% | 6.2% | 1.9% | 1.6% |
| Dec 2025 | 77% | 15.5% | 4.9% | 1.2% | 1.4% |
| Jan 2026 | 64% | 21.4% | 9% | 2.5% | 3.1% |
| Feb 2026 | 67% | 18.5% | 8.6% | 3.2% | 2.8% |
| Mar 2026 | 69.7% | 16.6% | 8.6% | 2.8% | 2.4% |
| Apr 2026 | 70.9% | 17.1% | 7.4% | 2.3% | 2.2% |
| May 2026 | 73.5% | 16.7% | 6% | 1.9% | 1.9% |
| Jun 2026 | 70.7% | 16.8% | 7.5% | 2.3% | 2.7% |
| Jul 2026 | 61.7% | 21.1% | 11.1% | 2.9% | 3.1% |
| Aug 2026 | 64.9% | 19.2% | 9.7% | 3.1% | 3% |
| Sep 2026 | — | — | — | — | — |
How has the Aura Frames and Nixplay comparison changed over the last 12 months?
3 findings
- Aura Frames was ahead of Nixplay in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Aura Frames’ estimated Share of Search among digital photo frame brands worldwide moved from 58.8% to 64.9%, and its estimated monthly branded searches moved from 108K to 114K.
- Across the 11 months ending August 2026, Nixplay’s estimated Share of Search among digital photo frame brands worldwide moved from 11.4% to 9.7%, and its estimated monthly branded searches moved from 20.9K to 17.1K.
How did search popularity change for digital photo frame brands worldwide in August 2026?
2 changes
In August 2026, Aura Frames gained estimated Share of Search among digital photo frame brands worldwide, from 61.7% to 64.9%.
In August 2026, Nixplay lost estimated Share of Search among digital photo frame brands worldwide, from 11.1% to 9.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Aura Frames’ and Nixplay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aura Frames
11 branded search terms
- aura aspen
- aura carver
- aura digital photo frame
- aura frame
- aura frames
- aura photo frame
- aura walden
- auraframes com
- digital photo frame aura
- frame aura
- photo frame aura
Nixplay
5 branded search terms
- nixplay
- nixplay com
- nixplay digital photo frame
- nixplay frame
- nixplay photo frame
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.