How popular isAura Frames in search?
In August 2026, there were an estimated 114K branded searches for Aura Frames worldwide which is up 5.6% over the last 11 months. Aura Frames holds 64.9% estimated Share of Search among digital photo frame brands worldwide and is ranked 1st of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which digital photo frame brands compete with Aura Frames?
Share of Search by month for Aura Frames, Skylight, Nixplay, Pix-Star, Aluratek. The figures are in the table below the chart.
View monthly share of search table
| Month | Aura Frames | Skylight | Nixplay | Pix-Star | Aluratek |
|---|---|---|---|---|---|
| Oct 2025 | 58.8% | 22.7% | 11.4% | 3.9% | 3.1% |
| Nov 2025 | 67.8% | 22.5% | 6.2% | 1.9% | 1.6% |
| Dec 2025 | 77% | 15.5% | 4.9% | 1.2% | 1.4% |
| Jan 2026 | 64% | 21.4% | 9% | 2.5% | 3.1% |
| Feb 2026 | 67% | 18.5% | 8.6% | 3.2% | 2.8% |
| Mar 2026 | 69.7% | 16.6% | 8.6% | 2.8% | 2.4% |
| Apr 2026 | 70.9% | 17.1% | 7.4% | 2.3% | 2.2% |
| May 2026 | 73.5% | 16.7% | 6% | 1.9% | 1.9% |
| Jun 2026 | 70.7% | 16.8% | 7.5% | 2.3% | 2.7% |
| Jul 2026 | 61.7% | 21.1% | 11.1% | 2.9% | 3.1% |
| Aug 2026 | 64.9% | 19.2% | 9.7% | 3.1% | 3% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.9% | 114K | +18.3% | +3.3 points | |
| 2, held 2nd | 19.2% | 33.7K | +2.3% | -1.9 points | |
| 3, held 3rd | 9.7% | 17.1K | -1.7% | -1.4 points | |
| 4, moved from 5th to 4th | 3.1% | 5.5K | +20% | +0.2 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 3% | 5.2K | +6.1% | -0.2 pointsmoved from 4th to 5th |
64.9%
held 1st · 114K estimated branded searches · +18.3% vs prior month · +3.3 points
2.
Skylight19.2%
held 2nd · 33.7K estimated branded searches · +2.3% vs prior month · -1.9 points
3.
Nixplay9.7%
held 3rd · 17.1K estimated branded searches · -1.7% vs prior month · -1.4 points
4.
Pix-Star
3.1%
moved from 5th to 4th · 5.5K estimated branded searches · +20% vs prior month · +0.2 points
5.
Aluratek3%
moved from 4th to 5th · 5.2K estimated branded searches · +6.1% vs prior month · -0.2 points
Compare search popularity between Aura Frames and its closest rivals
How has branded search demand for Aura Frames changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Aura Frames worldwide rose from 108K to 114K.
- Across the 11 months ending August 2026, Aura Frames’ estimated Share of Search among digital photo frame brands worldwide increased from 58.8% to 64.9%.
- Across the 11 months ending August 2026, Aura Frames’ estimated Share of Search among digital photo frame brands worldwide peaked at 77% in December 2025 and was lowest at 58.8% in October 2025.
How did search popularity change for digital photo frame brands worldwide in August 2026?
5 changes
In August 2026, Aura Frames gained estimated Share of Search among digital photo frame brands worldwide, from 61.7% to 64.9%.
In August 2026, Skylight lost estimated Share of Search among digital photo frame brands worldwide, from 21.1% to 19.2%.
In August 2026, Nixplay lost estimated Share of Search among digital photo frame brands worldwide, from 11.1% to 9.7%.
Pix-Star’s estimated Share of Search among digital photo frame brands worldwide has gained ground for 3 months in a row, from 1.9% to 3.1% in August 2026.
In August 2026, Aluratek fell from 4th to 5th among digital photo frame brands worldwide.
How is Aura Frames measured?
Brandwave collects information about searches that people make online using Aura Frames’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
11 branded search terms
- aura aspen
- aura carver
- aura digital photo frame
- aura frame
- aura frames
- aura photo frame
- aura walden
- auraframes com
- digital photo frame aura
- frame aura
- photo frame aura
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Is Aura Frames your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.