Brandwave

Alo Wellness Club vs Gaia:Which is more popular?

In September 2026, Alo Wellness Club had more branded searches than Gaia among yoga apps worldwide. Alo Wellness Club had about 12,100 branded searches, while Gaia had 2,900. Alo Wellness Club made up 1.6% of all yoga app searches we track, and Gaia accounted for 0.38%. When we asked ChatGPT and Google AI Overviews about yoga apps, Alo Wellness Club appeared in four of the five answers and Gaia in none.

Among yoga apps worldwide in September 2026

Who do people search for more?

Alo Wellness Club, about 4 searches for every 1 for Gaia

Alo Wellness Club 12.1K searchesGaia 2.9K searches

Who does AI mention more?

Alo Wellness Club, mentioned in 4 of 5 answers, Gaia in 0

Alo Wellness Club in 4 of 5Gaia in 0 of 5

Who does AI recommend more?

Alo Wellness Club, the only one of the two named

Alo Wellness Club first in 4Gaia never named

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Top yoga apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Alo Wellness Club was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Gaia did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Down Dog1st
  2. Alo Wellness Club2nd
  3. Yoga with Adriene3rd
  4. Glo4th
  5. Peloton5th
  6. Alo Moves–
  7. Yoga International–
  8. Gaia–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Down Dog4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yoga with Adriene4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Alo Wellness Club4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Glo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Peloton2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Alo Moves0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yoga International0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gaia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about yoga apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Alo Wellness Club or Gaia more popular in search?

This chart shows how often people search Google for Alo Wellness Club and Gaia by name. Each line represents a brand's share of searches for all eight yoga apps we track, month by month, from English-language searches worldwide.

Alo Wellness Club and Gaia among yoga apps worldwide, by month

Share of searches by month for Alo Wellness Club, Gaia. The figures are in the table below the chart.

View monthly share of searches table
MonthPelotonDown DogYoga with AdrieneAlo MovesAlo Wellness ClubYoga InternationalGaiaGlo
Oct 202577.6%10.2%8.4%2.1%0.5%0.61%0.27%0.33%
Nov 202577.5%10.2%8.4%2.1%0.61%0.75%0.27%0.33%
Dec 202577.2%8.3%10.1%2%1.1%0.61%0.27%0.33%
Jan 202671.3%9.3%13.9%1.9%2.3%0.68%0.3%0.37%
Feb 202671.7%11.4%11.4%1.9%2.3%0.68%0.3%0.37%
Mar 202671.7%11.5%11.5%1.9%1.9%0.69%0.38%0.38%
Apr 202672.1%11.6%11.6%1.9%1.6%0.69%0.31%0.31%
May 202674.9%9.9%9.9%2%2%0.72%0.32%0.32%
Jun 202671.1%11.5%11.5%1.9%1.9%1.5%0.3%0.37%
Jul 202671.6%11.5%11.5%1.9%1.9%0.84%0.31%0.37%
Aug 202673.4%11.8%9.7%1.9%1.6%0.71%0.38%0.47%
Sep 202673.8%11.9%9.7%1.6%1.6%0.71%0.38%0.38%

How has the Alo Wellness Club and Gaia comparison changed over the last 12 months?

3 findings
  • Alo Wellness Club was ahead of Gaia in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Alo Wellness Club’s share of searches among yoga apps worldwide moved from 0.5% to 1.6%, and its estimated monthly branded searches moved from 5.4K to 12.1K.
  • Across the 12 months ending September 2026, Gaia’s share of searches among yoga apps worldwide moved from 0.27% to 0.38%, and its estimated monthly branded searches held steady at 2.9K.

How did search popularity change for yoga apps worldwide in September 2026?

2 changes
  1. In September 2026, Gaia rose from 8th to 7th among yoga apps worldwide.

  2. Estimated monthly branded searches for Alo Wellness Club worldwide rose 124.1% over 12 measured months, from 5.4K to 12.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Alo Wellness Club’s and Gaia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Alo Wellness Club

1 branded search term

  • alo wellness club

Gaia

1 branded search term

  • gaia yoga

How the Brand Demand Index is measured

Other head-to-heads among yoga apps

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