Aiya vs Pique:Which is more popular?
In September 2026, Aiya had more branded searches than Pique among matcha brands worldwide. Aiya had about 5,400 branded searches, while Pique had 2,900. Aiya made up 2.6% of all matcha brand searches we track, and Pique accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about matcha brands, neither Aiya nor Pique appeared in any of the four answers.
Who do people search for more?
Aiya, about 86% more searches than Pique
Who does AI mention more?
Both were mentioned in 0 of 4 answers.
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Top matcha brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, neither Aiya nor Pique showed up in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Ippodo4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Naoki3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Jade Leaf3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Marukyu Koyamaen2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Encha2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Matchaful0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Rocky’s Matcha0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
ITO EN0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Aiya0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Pique0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about matcha brands
4 answers
Asked ChatGPT
“Which matcha brand should I buy?”
Asked ChatGPT
“What are the best matcha brands?”
Asked ChatGPT
“What's the best matcha brand for making lattes at home?”
Searched Google, AI Overview
“matcha powder”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best matcha powder”
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Aiya or Pique more popular in search?
This chart shows how often people search Google for Aiya and Pique by name. Each line represents a brand's share of searches for all 12 matcha brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Aiya, Pique. The figures are in the table below the chart.
View monthly share of searches table
| Month | Marukyu Koyamaen | Matchaful | Rocky’s Matcha | Ippodo | Naoki | Jade Leaf | ITO EN | Aiya | Mizuba | DoMatcha | Pique | Encha |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.9% | 22.9% | 10.3% | 22.9% | 4.6% | 5.6% | 3.8% | 2.5% | 2% | 0.33% | 1.4% | 0.72% |
| Nov 2025 | 20.2% | 20.2% | 13.5% | 24.6% | 4.9% | 4.9% | 4% | 2.7% | 2.2% | 0.36% | 1.5% | 0.98% |
| Dec 2025 | 23.6% | 15.8% | 12.9% | 23.6% | 5.8% | 7.1% | 3.9% | 2.6% | 2.1% | 0.42% | 1.4% | 0.91% |
| Jan 2026 | 18.2% | 14.8% | 14.8% | 27.1% | 6.6% | 6.6% | 3.6% | 3% | 2.4% | 0.45% | 1.6% | 0.72% |
| Feb 2026 | 18.2% | 18.2% | 14.9% | 22.3% | 6.7% | 6.7% | 3.6% | 3.6% | 2.4% | 0.88% | 1.6% | 0.88% |
| Mar 2026 | 20.2% | 20.2% | 13.5% | 20.2% | 7.4% | 6.1% | 3.3% | 3.3% | 2.2% | 1.5% | 1.2% | 0.78% |
| Apr 2026 | 20.8% | 17% | 17% | 17% | 9.3% | 6.2% | 3.4% | 3.4% | 2.3% | 1.5% | 1.2% | 0.8% |
| May 2026 | 18.5% | 22.6% | 15.2% | 15.2% | 6.8% | 10.1% | 3% | 3% | 2% | 1.3% | 1.1% | 1.1% |
| Jun 2026 | 21.4% | 17.5% | 17.5% | 14.3% | 6.4% | 9.6% | 3.5% | 3.5% | 2.3% | 1.3% | 1.3% | 1.6% |
| Jul 2026 | 20.8% | 20.8% | 17% | 13.9% | 7.6% | 7.6% | 3.4% | 3.4% | 2.3% | 1.2% | 1.2% | 0.8% |
| Aug 2026 | 21.1% | 21.1% | 17.3% | 14.1% | 7.7% | 6.3% | 3.5% | 3.5% | 2.3% | 1% | 1.2% | 0.81% |
| Sep 2026 | 23.7% | 23.7% | 15.8% | 13% | 7.1% | 4.7% | 3.9% | 2.6% | 2.1% | 1.4% | 1.4% | 0.76% |
How has the Aiya and Pique comparison changed over the last 12 months?
3 findings
- Aiya was ahead of Pique in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aiya’s share of searches among matcha brands worldwide moved from 2.5% to 2.6%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
- Across the 12 months ending September 2026, Pique’s share of searches among matcha brands worldwide held steady at 1.4%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
How did search popularity change for matcha brands worldwide in September 2026?
2 changes
In September 2026, Aiya lost share of searches among matcha brands worldwide, from 3.5% to 2.6%.
In September 2026, Pique fell from 10th to 11th among matcha brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Aiya’s and Pique’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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