Airheads vs Maynards Bassetts:Which is more popular?
In October 2026, Airheads had more branded searches than Maynards Bassetts among candy brands worldwide. Airheads had about 33,100 branded searches, while Maynards Bassetts had 1,300. Airheads made up 1.2% of all candy brand searches we track, and Maynards Bassetts accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about candy brands, Airheads appeared in two of the five answers and Maynards Bassetts in none.
Who do people search for more?
Airheads, about 25 searches for every 1 for Maynards Bassetts
Who does AI mention more?
Airheads, mentioned in 2 of 5 answers, Maynards Bassetts in 0
Who does AI recommend more?
Airheads, the only one of the two named
Follow Airheads vs Maynards Bassetts and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top candy brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Airheads was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Maynards Bassetts did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Sour Patch Kids1st
Haribo2nd
Skittles3rd
Nerds4th
Jolly Rancher5th
Warheads6th
Starburst7th
Trolli8th
Mike and Ike9th- +5 more
Maynards Bassetts–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sour Patch Kids5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Haribo3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Skittles3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Nerds2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Jolly Rancher2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mike and Ike2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Warheads2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Starburst2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Airheads2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Maynards Bassetts0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about candy brands
5 answers
Asked ChatGPT
“What are the best candy brands?”
Asked ChatGPT
“Which sour candy should I buy?”
Asked ChatGPT
“What's the most popular candy right now?”
Searched Google, AI Overview
“candy brands”
Searched Google, AI Overview
“best candy”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 26, 2026.
Is Airheads or Maynards Bassetts more popular in search?
This chart shows how often people search Google for Airheads and Maynards Bassetts by name. Each line represents a brand's share of searches for all 15 candy brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Airheads, Maynards Bassetts. The figures are in the table below the chart.
View monthly share of searches table
| Month | Haribo | Skittles | Sour Patch Kids | Nerds | Jolly Rancher | Twizzlers | Hi-Chew | Swedish Fish | Jelly Belly | Mike and Ike | Trolli | Warheads | Starburst | Airheads | Maynards Bassetts |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 23.2% | 18.9% | 10.4% | 11.6% | 8.5% | 5.7% | 3.8% | 3.8% | 3.8% | 2.5% | 3.8% | 1.4% | 1.4% | 1.1% | 0.05% |
| Dec 2025 | 23.8% | 19.4% | 10.6% | 9.7% | 8.7% | 5.8% | 3.9% | 3.2% | 4.8% | 3.2% | 3.2% | 1.2% | 1.2% | 1.2% | 0.06% |
| Jan 2026 | 24.7% | 20.2% | 11% | 8.8% | 9% | 4.9% | 4.1% | 3.3% | 4.1% | 2.7% | 3.3% | 1.2% | 1.5% | 1% | 0.06% |
| Feb 2026 | 24.4% | 20% | 10.9% | 10% | 8.9% | 4.9% | 4% | 3.3% | 4% | 2.7% | 3.3% | 1.2% | 1.3% | 0.99% | 0.04% |
| Mar 2026 | 23.8% | 19.5% | 10.7% | 9.8% | 8.7% | 4.8% | 3.9% | 3.9% | 4.8% | 3.2% | 3.2% | 1.4% | 1.2% | 0.96% | 0.06% |
| Apr 2026 | 24.2% | 19.8% | 10.8% | 8.6% | 8.9% | 4.8% | 4% | 4% | 4.8% | 3.3% | 3.3% | 1.2% | 1.3% | 0.98% | 0.06% |
| May 2026 | 23.6% | 19.3% | 10.6% | 9.7% | 8.6% | 5.8% | 3.9% | 3.9% | 4.7% | 2.6% | 3.9% | 1.2% | 1.2% | 0.95% | 0.04% |
| Jun 2026 | 23.4% | 19.2% | 10.5% | 9.6% | 8.6% | 5.7% | 4.7% | 3.9% | 3.9% | 3.1% | 3.9% | 1.2% | 1.2% | 1.2% | 0.07% |
| Jul 2026 | 23% | 18.8% | 10.3% | 10% | 8.4% | 5.6% | 4.6% | 3.8% | 4.6% | 3.1% | 3.8% | 1.1% | 1.2% | 1.4% | 0.05% |
| Aug 2026 | 21.7% | 21.7% | 9.7% | 8.9% | 9.7% | 5.3% | 4.4% | 3.6% | 4.4% | 3.6% | 3.6% | 1.3% | 1.1% | 1.3% | 0.06% |
| Sep 2026 | 20.8% | 20.8% | 11.4% | 8.5% | 9.3% | 6.3% | 4.2% | 4.2% | 4.2% | 3.4% | 3.4% | 1.3% | 1.1% | 1% | 0.05% |
| Oct 2026 | 20% | 20% | 13.4% | 9.5% | 9% | 6% | 4% | 4% | 3.3% | 3.3% | 3.3% | 1.5% | 1.4% | 1.2% | 0.05% |
How has branded search for Airheads and Maynards Bassetts changed worldwide over the last 12 months?
3 findings
- Airheads was ahead of Maynards Bassetts in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Airheads’ share of searches among candy brands worldwide moved from 1.1% to 1.2%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
- Across the 12 months ending October 2026, Maynards Bassetts’ share of searches among candy brands worldwide held steady at 0.05%, and its estimated monthly branded searches held steady at 1.3K.
How did search popularity change for candy brands worldwide in October 2026?
1 change
Estimated monthly branded searches for Airheads worldwide rose 22.1% over 12 measured months, from 27.1K to 33.1K in October 2026.
How are Airheads’ and Maynards Bassetts’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Airheads’ and Maynards Bassetts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Airheads
1 branded search term
- airheads candy
Maynards Bassetts
1 branded search term
- maynards bassetts
Other head-to-heads among candy brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.