Air New Zealand vs Southwest Airlines:Which is searched more?
In September 2026, Southwest Airlines had more branded searches than Air New Zealand among airline brands worldwide. Southwest Airlines had about 4.1 million branded searches, while Air New Zealand had 550,000. Southwest Airlines made up 12.9% of all airline brand searches we track, and Air New Zealand accounted for 1.7%. These are worldwide searches for English-language branded terms.
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Is Air New Zealand or Southwest Airlines more popular in search?
Compare the airline brands travellers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Southwest Airlines, Air New Zealand. The figures are in the table below the chart.
View monthly share of searches table
| Month | United Airlines | British Airways | Emirates | Southwest Airlines | Delta Air Lines | Qatar Airways | Singapore Airlines | Cathay Pacific | Qantas | Air New Zealand |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 17.9% | 12% | 14.6% | 14.6% | 9.8% | 12% | 6.5% | 5.3% | 5.3% | 2% |
| Nov 2025 | 19.1% | 10.4% | 15.6% | 12.7% | 10.4% | 12.7% | 7% | 4.7% | 5.7% | 1.7% |
| Dec 2025 | 20.1% | 11% | 13.4% | 13.4% | 11% | 13.4% | 6% | 4.9% | 4.9% | 1.8% |
| Jan 2026 | 16.4% | 13.4% | 13.4% | 13.4% | 11% | 13.4% | 7.3% | 4.9% | 4.9% | 1.8% |
| Feb 2026 | 18.1% | 12.1% | 14.8% | 14.8% | 9.9% | 12.1% | 6.6% | 4.4% | 5.4% | 1.6% |
| Mar 2026 | 16.2% | 10.8% | 19.7% | 10.8% | 8.8% | 16.2% | 7.2% | 4.8% | 4% | 1.5% |
| Apr 2026 | 18.8% | 12.6% | 15.4% | 12.6% | 10.3% | 12.6% | 6.9% | 4.6% | 4.6% | 1.7% |
| May 2026 | 18.8% | 12.6% | 12.6% | 15.4% | 12.6% | 10.3% | 6.9% | 4.6% | 4.6% | 1.7% |
| Jun 2026 | 18.8% | 12.6% | 12.6% | 15.4% | 10.3% | 12.6% | 6.9% | 4.6% | 4.6% | 1.7% |
| Jul 2026 | 18.4% | 12.3% | 12.3% | 15% | 12.3% | 12.3% | 6.7% | 4.5% | 4.5% | 1.7% |
| Aug 2026 | 18.6% | 12.4% | 12.4% | 15.2% | 12.4% | 10.2% | 6.8% | 4.6% | 5.6% | 1.7% |
| Sep 2026 | 19.3% | 15.7% | 12.9% | 12.9% | 10.5% | 10.5% | 7% | 4.7% | 4.7% | 1.7% |
How has the Air New Zealand and Southwest Airlines comparison changed over the last 12 months?
3 findings
- Southwest Airlines was ahead of Air New Zealand in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Air New Zealand’s share of searches among airline brands worldwide moved from 2% to 1.7%, and its estimated monthly branded searches moved from 673K to 550K.
- Across the 12 months ending September 2026, Southwest Airlines’ share of searches among airline brands worldwide moved from 14.6% to 12.9%, and its estimated monthly branded searches moved from 5M to 4.1M.
How did search popularity change for airline brands worldwide in September 2026?
3 changes
In September 2026, British Airways overtook Southwest Airlines to rank 2nd among airline brands worldwide, with 15.7% of the searches.
In September 2026, Southwest Airlines lost share of searches among airline brands worldwide, from 15.2% to 12.9%.
Estimated monthly branded searches for Air New Zealand worldwide fell 18.3% over 12 measured months, from 673K to 550K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Air New Zealand’s and Southwest Airlines’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Air New Zealand
1 branded search term
- air new zealand
Southwest Airlines
1 branded search term
- southwest airlines
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