ADT vs Smart:Which is searched more?
In September 2026, Smart had more branded searches than ADT among smoke Detector brands worldwide. Smart was estimated to have 1.8M branded searches compared to ADT’s 535K, and held a 0.39% Share of Search versus ADT’s 0.12%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, ADT or Smart?
Compare the smoke detector brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Smart, ADT. The figures are in the table below the chart.
View monthly share of search table
| Month | Smart | Ring | ADT | Google Nest | SimpliSafe | Kidde | First Alert | |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 99% | 0.39% | 0.27% | 0.14% | 0.15% | 0.05% | <0.01% | <0.01% |
| Nov 2025 | 99% | 0.39% | 0.29% | 0.12% | 0.17% | 0.05% | <0.01% | <0.01% |
| Dec 2025 | 99% | 0.4% | 0.29% | 0.12% | 0.16% | 0.04% | <0.01% | <0.01% |
| Jan 2026 | 99% | 0.4% | 0.27% | 0.15% | 0.14% | 0.04% | <0.01% | <0.01% |
| Feb 2026 | 98.9% | 0.47% | 0.31% | 0.15% | 0.13% | 0.05% | <0.01% | <0.01% |
| Mar 2026 | 99.1% | 0.39% | 0.22% | 0.13% | 0.09% | 0.04% | <0.01% | <0.01% |
| Apr 2026 | 99.1% | 0.39% | 0.22% | 0.13% | 0.09% | 0.04% | <0.01% | <0.01% |
| May 2026 | 99.1% | 0.4% | 0.22% | 0.12% | 0.11% | 0.04% | <0.01% | <0.01% |
| Jun 2026 | 99% | 0.41% | 0.26% | 0.12% | 0.11% | 0.04% | <0.01% | <0.01% |
| Jul 2026 | 99.1% | 0.34% | 0.24% | 0.12% | 0.11% | 0.05% | <0.01% | <0.01% |
| Aug 2026 | 99% | 0.41% | 0.26% | 0.14% | 0.1% | 0.04% | <0.01% | <0.01% |
| Sep 2026 | 99.1% | 0.39% | 0.23% | 0.12% | 0.09% | 0.04% | <0.01% | <0.01% |
How has the ADT and Smart comparison changed over the last 12 months?
3 findings
- Smart was ahead of ADT in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ADT’s estimated Share of Search among smoke Detector brands worldwide moved from 0.14% to 0.12%, and its estimated monthly branded searches moved from 667K to 535K.
- Across the 12 months ending September 2026, Smart’s estimated Share of Search among smoke Detector brands worldwide held steady at 0.39%, and its estimated monthly branded searches held steady at 1.8M.
How did search popularity change for smoke Detector brands worldwide in September 2026?
1 change
Estimated monthly branded searches for ADT worldwide fell 19.7% over 12 measured months, from 667K to 535K in September 2026.
How each brand is measured
Brandwave collects information about searches that people make online using ADT’s and Smart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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