Adobe Media Encoder vs Permute:Which is more popular by branded search?
In August 2026, Adobe Media Encoder had more branded searches than Permute among video conversion software worldwide. Adobe Media Encoder was estimated to have 18.1K branded searches compared to Permute’s 210, and held a 1.4% Share of Search versus Permute’s 0.02%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Adobe Media Encoder or Permute?
Compare the tools used to convert video files. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Adobe Media Encoder, Permute. The figures are in the table below the chart.
View monthly share of search table
| Month | Compressor | HandBrake | FFmpeg | Adobe Media Encoder | Permute |
|---|---|---|---|---|---|
| Oct 2025 | 39.4% | 32.2% | 26.4% | 1.9% | 0.02% |
| Nov 2025 | 39.4% | 32.2% | 26.4% | 1.9% | 0.02% |
| Dec 2025 | 39.4% | 32.3% | 26.4% | 1.9% | 0.02% |
| Jan 2026 | 34.7% | 34.7% | 28.4% | 2.1% | 0.02% |
| Feb 2026 | 36.6% | 36.6% | 24.5% | 2.2% | 0.02% |
| Mar 2026 | 32.2% | 39.4% | 26.4% | 1.9% | 0.02% |
| Apr 2026 | 36.9% | 36.9% | 24.7% | 1.5% | 0.02% |
| May 2026 | 39.6% | 32.4% | 26.5% | 1.6% | 0.02% |
| Jun 2026 | 39.6% | 32.4% | 26.5% | 1.6% | 0.02% |
| Jul 2026 | 35% | 35% | 28.6% | 1.4% | 0.02% |
| Aug 2026 | 35% | 35% | 28.6% | 1.4% | 0.02% |
| Sep 2026 | — | — | — | — | — |
How has the Adobe Media Encoder and Permute comparison changed over the last 12 months?
3 findings
- Adobe Media Encoder was ahead of Permute in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Adobe Media Encoder’s estimated Share of Search among video conversion software worldwide moved from 1.9% to 1.4%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
- Across the 11 months ending August 2026, Permute’s estimated Share of Search among video conversion software worldwide held steady at 0.02%, and its estimated monthly branded searches moved from 320 to 210.
How did search popularity change for video conversion software worldwide in August 2026?
2 changes
Estimated monthly branded searches for Permute worldwide fell 34.4% over 11 measured months, from 320 to 210 in August 2026.
Estimated monthly branded searches for Adobe Media Encoder worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Adobe Media Encoder’s and Permute’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adobe Media Encoder
1 branded search term
- adobe media encoder
Permute
1 branded search term
- permute app
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.