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Adobe Customer Journey Analytics vs Thunderhead:Which is more popular?

In September 2026, Thunderhead had more branded searches than Adobe Customer Journey Analytics among customer journey analytics worldwide. Thunderhead had about 14,800 branded searches, while Adobe Customer Journey Analytics had 1,300. Thunderhead made up 5.1% of all customer journey analytics searches we track, and Adobe Customer Journey Analytics accounted for 0.45%. When we asked ChatGPT and Google AI Overviews about customer journey analytics, Adobe Customer Journey Analytics appeared in four of the five answers and Thunderhead in none.

Among customer journey analytics worldwide in September 2026

Who do people search for more?

Thunderhead, about 11 searches for every 1 for Adobe Customer Journey Analytics

Thunderhead 14.8K searchesAdobe Customer Journey Analytics 1.3K searches

Who does AI mention more?

Adobe Customer Journey Analytics, mentioned in 4 of 5 answers, Thunderhead in 0

Adobe Customer Journey Analytics in 4 of 5Thunderhead in 0 of 5

Who does AI recommend more?

Adobe Customer Journey Analytics, the only one of the two named

Adobe Customer Journey Analytics first in 3Thunderhead never named

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Top customer journey analytics in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Adobe Customer Journey Analytics was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Thunderhead did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Adobe Customer Journey Analytics1st
  2. Thunderhead–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about customer journey analytics

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Adobe Customer Journey Analytics or Thunderhead more popular in search?

This chart shows how often people search Google for Adobe Customer Journey Analytics and Thunderhead by name. Each line represents a brand's share of searches for all 11 customer journey analytics brands we track, month by month, from English-language searches worldwide.

Adobe Customer Journey Analytics and Thunderhead among customer journey analytics worldwide, by month

Share of searches by month for Thunderhead, Adobe Customer Journey Analytics. The figures are in the table below the chart.

View monthly share of searches table
MonthThunderheadAdobe Customer Journey Analytics
Nov 20254%0.19%
Dec 20255.1%0.37%
Jan 20262.5%0.22%
Feb 20262.6%0.28%
Mar 20265.5%0.58%
Apr 20265.5%0.49%
May 20266.6%1.1%
Jun 20265%0.65%
Jul 20266%0.53%
Aug 20266.7%0.37%
Sep 20265.1%0.45%
Oct 2026——

How has branded search for Adobe Customer Journey Analytics and Thunderhead changed worldwide over the last 12 months?

3 findings

How did search popularity change for customer journey analytics worldwide in September 2026?

3 changes

  1. In September 2026, Contentsquare overtook Thunderhead and Fullstory to rank 3rd among customer journey analytics worldwide, with 6.3% of the searches.

  2. In September 2026, Thunderhead lost share of searches among customer journey analytics worldwide, from 6.7% to 5.1%.

  3. Estimated monthly branded searches for Adobe Customer Journey Analytics worldwide rose 47.7% over 11 measured months, from 880 to 1.3K in September 2026.

How are Adobe Customer Journey Analytics’ and Thunderhead’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Adobe Customer Journey Analytics’ and Thunderhead’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adobe Customer Journey Analytics

1 branded search term

  • adobe customer journey analytics

Thunderhead

1 branded search term

  • thunderhead

How the Brand Demand Index is measured

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