Brandwave

Action1 vs HCL BigFix:Which is more popular?

In September 2026, Action1 had more branded searches than HCL BigFix among patch management software worldwide. Action1 had about 40,500 branded searches, while HCL BigFix had 7,000. Action1 made up 14.1% of all patch management software searches we track, and HCL BigFix accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about patch management software, Action1 appeared in four of the five answers and HCL BigFix in two. Action1 was mentioned before HCL BigFix in every answer that named either.

Among patch management software worldwide in September 2026

Who do people search for more?

Action1, about 6 searches for every 1 for HCL BigFix

Action1 40.5K searchesHCL BigFix 7K searches

Who does AI mention more?

Action1, mentioned in 4 of 5 answers, HCL BigFix in 2

Action1 in 4 of 5HCL BigFix in 2 of 5

Who does AI recommend more?

Action1, named ahead of HCL BigFix in 4 of 4 answers

Action1 first in 4HCL BigFix never first

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Top patch management software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Action1 was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. HCL BigFix was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Action1 was listed before HCL BigFix in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NinjaOne1st
  2. ManageEngine2nd
  3. Action13rd
  4. Automox4th
  5. Microsoft Intune5th
  6. HCL BigFix6th
  7. Ivanti7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NinjaOne5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ManageEngine5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Automox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft Intune4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Action14 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HCL BigFix2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ivanti1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about patch management software

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Action1 or HCL BigFix more popular in search?

This chart shows how often people search Google for Action1 and HCL BigFix by name. Each line represents a brand's share of searches for all seven patch management software we track, month by month, from English-language searches worldwide.

Action1 and HCL BigFix among patch management software worldwide, by month

Share of searches by month for Action1, HCL BigFix. The figures are in the table below the chart.

View monthly share of searches table
MonthMicrosoft IntuneNinjaOneManageEngineAction1IvantiAutomoxHCL BigFix
Oct 202528.2%18.9%20.9%8.4%18.9%2.5%2.2%
Nov 202527.5%18.4%20.8%10.1%18.4%2.4%2.5%
Dec 202529.2%16%22.2%8.8%19.6%2.1%2.1%
Jan 202629.1%23.8%18.1%8.7%15.9%2.1%2.2%
Feb 202625.4%20.7%19.2%9.3%20.7%2.3%2.4%
Mar 202629.2%19.5%22.1%8.7%16%2.1%2.3%
Apr 202630.4%20.3%19.4%9.1%16.6%2.2%1.9%
May 202625.6%20.9%20.6%11.5%17.1%2.3%2%
Jun 202625.9%21.2%19.6%11.6%17.3%2.3%2%
Jul 202626.6%21.8%20.2%11.9%14.6%2.4%2.5%
Aug 202626.7%21.9%20.3%12%14.6%2.4%2.2%
Sep 202625.8%21.1%19.6%14.1%14.1%2.8%2.4%

How has the Action1 and HCL BigFix comparison changed over the last 12 months?

3 findings

How did search popularity change for patch management software worldwide in September 2026?

1 change
  1. In September 2026, Action1 overtook Ivanti to rank 4th among patch management software worldwide, with 14.1% of the searches.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Action1’s and HCL BigFix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Action1

1 branded search term

  • action1

HCL BigFix

2 branded search terms

  • bigfix
  • hcl bigfix

How the Brand Demand Index is measured

Other head-to-heads among patch management software

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