Brandwave

How popular isMicrosoft Intune?

In September 2026, people searched for Microsoft Intune by name about 74,000 times worldwide, an 18.2% decrease from the previous year. These searches made up 25.8% of all global patch management software searches, placing Microsoft Intune first out of seven brands. When we asked both ChatGPT and Google AI Overviews about patch management software, Microsoft Intune appeared in four of the five answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

Microsoft Intune is the most searched of 7 competitors and the fifth most recommended in AI answers.

  1. Microsoft IntuneShare of searches 25.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  2. NinjaOneShare of searches 21.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. ManageEngineShare of searches 19.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. Action1Share of searches 14.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. IvantiShare of searches 14.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th

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Top patch management software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Microsoft Intune was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Microsoft Intune is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NinjaOne1st
  2. ManageEngine2nd
  3. Action13rd
  4. Automox4th
  5. Microsoft Intune5th
  6. HCL BigFix6th
  7. Ivanti7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NinjaOne5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ManageEngine5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Automox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft Intune4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Action14 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HCL BigFix2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ivanti1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about patch management software

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which patch management software compete with Microsoft Intune?

Microsoft Intune against patch management software worldwide, by month

Share of searches by month for Microsoft Intune, NinjaOne, ManageEngine, Action1, Ivanti, Automox, HCL BigFix. The figures are in the table below the chart.

View monthly share of searches table
MonthMicrosoft IntuneNinjaOneManageEngineAction1IvantiAutomoxHCL BigFix
Oct 202528.2%18.9%20.9%8.4%18.9%2.5%2.2%
Nov 202527.5%18.4%20.8%10.1%18.4%2.4%2.5%
Dec 202529.2%16%22.2%8.8%19.6%2.1%2.1%
Jan 202629.1%23.8%18.1%8.7%15.9%2.1%2.2%
Feb 202625.4%20.7%19.2%9.3%20.7%2.3%2.4%
Mar 202629.2%19.5%22.1%8.7%16%2.1%2.3%
Apr 202630.4%20.3%19.4%9.1%16.6%2.2%1.9%
May 202625.6%20.9%20.6%11.5%17.1%2.3%2%
Jun 202625.9%21.2%19.6%11.6%17.3%2.3%2%
Jul 202626.6%21.8%20.2%11.9%14.6%2.4%2.5%
Aug 202626.7%21.9%20.3%12%14.6%2.4%2.2%
Sep 202625.8%21.1%19.6%14.1%14.1%2.8%2.4%
  1. Held 1st. 74K estimated branded searches, 0% vs prior month. Share -0.9 points.

  2. 2.NinjaOne

    21.1%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share -0.8 points.

  3. Held 3rd. 56.1K estimated branded searches, 0% vs prior month. Share -0.7 points.

  4. 4.Action1

    14.1%

    Moved from 5th to 4th. 40.5K estimated branded searches, +22.4% vs prior month. Share +2.2 points.

  5. 5.Ivanti

    14.1%

    Moved from 4th to 5th. 40.5K estimated branded searches, 0% vs prior month. Share -0.5 points.

  6. 6.Automox

    2.8%

    Held 6th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.4 points.

  7. Held 7th. 7K estimated branded searches, +16.7% vs prior month. Share +0.3 points.

Compare popularity between Microsoft Intune and its closest rivals

Every comparison with Microsoft Intune

13 comparisons

How has branded search demand for Microsoft Intune changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Microsoft Intune worldwide fell from 90.5K to 74K.
  • Across the 12 months ending September 2026, Microsoft Intune’s share of searches among patch management software worldwide decreased from 28.2% to 25.8%.
  • Across the 12 months ending September 2026, Microsoft Intune’s share of searches among patch management software worldwide peaked at 30.4% in April 2026 and was lowest at 25.4% in February 2026.

How did search popularity change for patch management software worldwide in September 2026?

6 changes
  1. In September 2026, Action1 overtook Ivanti to rank 4th among patch management software worldwide, with 14.1% of the searches.

  2. In September 2026, Microsoft Intune lost share of searches among patch management software worldwide, from 26.7% to 25.8%.

  3. In September 2026, NinjaOne lost share of searches among patch management software worldwide, from 21.9% to 21.1%.

  4. In September 2026, ManageEngine lost share of searches among patch management software worldwide, from 20.3% to 19.6%.

  5. In September 2026, Ivanti lost share of searches among patch management software worldwide, from 14.6% to 14.1%.

  6. Automox’s share of searches among patch management software worldwide has gained ground for 3 months in a row, from 2.3% to 2.8% in September 2026.

How are Microsoft Intune’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Microsoft Intune’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • microsoft intune

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How the Brand Demand Index is measured

Where does Microsoft Intune compete?

Microsoft Intune is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Endpoint management platforms1st of 1023.3%Show ranking
Patch management software1st of 725.8%Shown above
Creator with pink hair and a pink jacket

Is Microsoft Intune your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.