Brandwave

Accenture vs Kearney:Which is more popular?

In September 2026, Accenture had more branded searches than Kearney among consulting firms worldwide. Accenture had about 1.5 million branded searches, while Kearney had 12,500. Accenture made up 26% of all consulting firm searches we track, and Kearney accounted for 0.22%. When we asked ChatGPT and Google AI Overviews about consulting firms, Accenture and Kearney each appeared in two of the four answers. Kearney was mentioned before Accenture in two out of three answers.

Among consulting firms worldwide in September 2026

Who do people search for more?

Accenture, about 120 searches for every 1 for Kearney

Accenture 1.5M searchesKearney 12.5K searches

Who does AI mention more?

Both were mentioned in 2 of 4 answers.

Accenture in 2 of 4Kearney in 2 of 4

Who does AI recommend more?

Kearney, named ahead of Accenture in 2 of 3 answers

Kearney first in 2Accenture first in 1

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Top consulting firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Accenture was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Kearney was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Kearney was listed before Accenture in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. McKinsey & Company1st
  2. BCG2nd
  3. Bain & Company3rd
  4. PwC4th
  5. Oliver Wyman5th
  6. Deloitte6th
  7. EY-Parthenon7th
  8. Kearney8th
  9. L.E.K. Consulting9th
  10. Accenture10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BCG4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • McKinsey & Company4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bain & Company4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Deloitte3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • PwC3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Accenture2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Oliver Wyman2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • EY-Parthenon2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • L.E.K. Consulting2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kearney2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about consulting firms

4 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Accenture or Kearney more popular in search?

This chart shows how often people search Google for Accenture and Kearney by name. Each line represents a brand's share of searches for all ten consulting firms we track, month by month, from English-language searches worldwide.

Accenture and Kearney among consulting firms worldwide, by month

Share of searches by month for Accenture, Kearney. The figures are in the table below the chart.

View monthly share of searches table
MonthDeloitteAccenturePwCBCGMcKinsey & CompanyBain & CompanyOliver WymanEY-ParthenonL.E.K. ConsultingKearney
Oct 202530.4%24.9%16.6%10.8%9.1%5%1.5%1%0.37%0.26%
Nov 202531.7%26%17.3%9.2%7.8%5.2%1.3%0.86%0.31%0.22%
Dec 202524.2%29.8%19.8%8.7%8.9%6.1%1.2%0.8%0.24%0.21%
Jan 202627.4%27.4%18.3%9.7%8.2%5.9%1.7%0.9%0.27%0.25%
Feb 202627.8%27.8%18.5%9.9%8.3%5%1.4%0.92%0.27%0.25%
Mar 202626.9%26.9%17.9%9.5%9.8%5.8%1.6%1.1%0.26%0.24%
Apr 202627.3%27.3%18.2%9.7%10%4.9%1.3%0.9%0.27%0.25%
May 202628.7%28.7%15.8%10.2%8.6%5.1%1.4%0.95%0.28%0.21%
Jun 202629.1%29.1%16%9%8.7%5.1%1.4%0.96%0.29%0.23%
Jul 202629.1%29.1%16%9%8.7%5.1%1.4%0.96%0.29%0.23%
Aug 202628.5%28.5%15.6%8.8%8.5%7.2%1.4%0.94%0.34%0.24%
Sep 202631.8%26%17.4%9.2%7.8%4.6%1.6%1%0.31%0.22%

How has the Accenture and Kearney comparison changed over the last 12 months?

3 findings
  • Accenture was ahead of Kearney in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Accenture’s share of searches among consulting firms worldwide moved from 24.9% to 26%, and its estimated monthly branded searches held steady at 1.5M.
  • Across the 12 months ending September 2026, Kearney’s share of searches among consulting firms worldwide moved from 0.26% to 0.22%, and its estimated monthly branded searches moved from 15.7K to 12.5K.

How did search popularity change for consulting firms worldwide in September 2026?

3 changes

  1. In September 2026, Deloitte overtook Accenture to become the leader among consulting firms worldwide, with 31.8% of the searches.

  2. In September 2026, Accenture lost share of searches among consulting firms worldwide, from 28.5% to 26%.

  3. Estimated monthly branded searches for Kearney worldwide fell 20.4% over 12 measured months, from 15.7K to 12.5K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Accenture’s and Kearney’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Accenture

1 branded search term

  • accenture

Kearney

2 branded search terms

  • at kearney
  • kearney consulting

How the Brand Demand Index is measured

Other head-to-heads among consulting firms

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