Brandwave

ABB vs Leviton:Which is more popular?

In September 2026, ABB had more branded searches than Leviton among electrical accessory brands worldwide. ABB had about 550,000 branded searches, while Leviton had 49,500. ABB made up 29.3% of all electrical accessory brand searches we track, and Leviton accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about electrical accessory brands, Leviton appeared in four of the five answers and ABB in none.

Among electrical accessory brands worldwide in September 2026

Who do people search for more?

ABB, about 11 searches for every 1 for Leviton

ABB 550K searchesLeviton 49.5K searches

Who does AI mention more?

Leviton, mentioned in 4 of 5 answers, ABB in 0

Leviton in 4 of 5ABB in 0 of 5

Who does AI recommend more?

Leviton, the only one of the two named

Leviton first in 4ABB never named

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Top electrical accessory brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Leviton was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ABB did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Leviton1st
  2. Lutron2nd
  3. Legrand3rd
  4. Hubbell4th
  5. Schneider Electric5th
  6. ABB–
  7. Hager–
  8. PDL–
  9. HPM–
  10. Clipsal–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Legrand4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lutron4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Leviton4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hubbell2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Schneider Electric1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ABB0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hager0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PDL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HPM0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clipsal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about electrical accessory brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is ABB or Leviton more popular in search?

This chart shows how often people search Google for ABB and Leviton by name. Each line represents a brand's share of searches for all ten electrical accessory brands we track, month by month, from English-language searches worldwide.

ABB and Leviton among electrical accessory brands worldwide, by month

Share of searches by month for ABB, Leviton. The figures are in the table below the chart.

View monthly share of searches table
MonthSchneider ElectricABBLegrandHagerPDLHubbellLutronLevitonHPMClipsal
Oct 202528.4%34.7%12.7%5.7%4.7%4.7%3.1%2.6%2.6%0.93%
Nov 202530.6%30.6%13.7%5%6.1%4.1%3.4%2.8%2.8%1%
Dec 202528.3%34.6%12.6%4.7%5.7%4.7%3.1%3.1%2.5%0.76%
Jan 202630.7%30.7%13.7%5.1%5.1%5.1%3.4%2.8%2.8%0.83%
Feb 202632.4%32.4%11.8%5.3%4.4%5.3%2.9%2.4%2.4%0.71%
Mar 202634.1%27.9%12.5%5.6%5.6%5.6%3.1%2.5%2.5%0.75%
Apr 202631.3%31.3%11.5%5.2%7.7%4.2%2.8%2.8%2.3%0.84%
May 202631.8%31.8%11.6%5.2%6.4%4.3%2.9%2.9%2.3%0.86%
Jun 202631.6%31.6%14.1%5.2%5.2%3.5%2.8%2.8%2.3%0.85%
Jul 202632.5%32.5%11.9%5.3%5.3%3.6%2.9%2.9%2.4%0.71%
Aug 202632.2%32.2%11.8%5.3%5.3%3.5%3.5%2.9%2.4%0.87%
Sep 202635.9%29.3%13.1%4.8%4.8%3.2%3.2%2.6%2.2%0.79%

How has the ABB and Leviton comparison changed over the last 12 months?

3 findings
  • ABB was ahead of Leviton in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ABB’s share of searches among electrical accessory brands worldwide moved from 34.7% to 29.3%, and its estimated monthly branded searches moved from 673K to 550K.
  • Across the 12 months ending September 2026, Leviton’s share of searches among electrical accessory brands worldwide held steady at 2.6%, and its estimated monthly branded searches held steady at 49.5K.

How did search popularity change for electrical accessory brands worldwide in September 2026?

2 changes
  1. In September 2026, Schneider Electric overtook ABB to become the leader among electrical accessory brands worldwide, with 35.9% of the searches.

  2. In September 2026, ABB lost share of searches among electrical accessory brands worldwide, from 32.2% to 29.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using ABB’s and Leviton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ABB

1 branded search term

  • abb

Leviton

1 branded search term

  • leviton

How the Brand Demand Index is measured

Other head-to-heads among electrical accessory brands

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