AA vs Active+:Which is searched more?
In September 2026, AA had more branded searches than Active+ among smash repairs worldwide. AA was estimated to have 3.4M branded searches compared to Active+’s 673K, and held a 34.5% Share of Search versus Active+’s 6.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, AA or Active+?
Compare the smash repairs people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for AA, Active+. The figures are in the table below the chart.
View monthly share of search table
| Month | AA | Atlas | Aston Martin | Afterpay | Active+ | Arcadia | Apollo | Alto |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.3% | 33.3% | 18.2% | 12.1% | 4.5% | 4.5% | 0.08% | <0.01% |
| Nov 2025 | 30.1% | 30.1% | 16.5% | 13.4% | 4.9% | 4.9% | 0.07% | <0.01% |
| Dec 2025 | 32.1% | 21.5% | 21.5% | 14.3% | 5.3% | 5.3% | 0.06% | <0.01% |
| Jan 2026 | 35.9% | 24% | 19.6% | 10.7% | 4.8% | 4.8% | 0.07% | <0.01% |
| Feb 2026 | 32.1% | 26.2% | 21.4% | 9.6% | 5.3% | 5.3% | 0.08% | <0.01% |
| Mar 2026 | 32.4% | 26.5% | 21.7% | 9.7% | 5.3% | 4.4% | 0.05% | <0.01% |
| Apr 2026 | 34.7% | 28.4% | 19% | 8.5% | 4.7% | 4.7% | 0.06% | <0.01% |
| May 2026 | 33.4% | 27.3% | 18.3% | 10% | 5.5% | 5.5% | 0.05% | <0.01% |
| Jun 2026 | 37.6% | 25.1% | 16.8% | 9.2% | 6.2% | 5% | 0.05% | <0.01% |
| Jul 2026 | 38.6% | 21.1% | 17.3% | 11.5% | 6.3% | 5.2% | 0.05% | <0.01% |
| Aug 2026 | 33% | 27% | 18% | 9.9% | 6.6% | 5.4% | 0.04% | <0.01% |
| Sep 2026 | 34.5% | 28.2% | 15.4% | 10.3% | 6.9% | 4.6% | 0.05% | <0.01% |
How has the AA and Active+ comparison changed over the last 12 months?
3 findings
- AA was ahead of Active+ in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AA’s estimated Share of Search among smash repairs worldwide moved from 27.3% to 34.5%, and its estimated monthly branded searches moved from 2.7M to 3.4M.
- Across the 12 months ending September 2026, Active+’s estimated Share of Search among smash repairs worldwide moved from 4.5% to 6.9%, and its estimated monthly branded searches moved from 450K to 673K.
How did search popularity change for smash repairs worldwide in September 2026?
2 changes
In September 2026, AA gained estimated Share of Search among smash repairs worldwide, from 33% to 34.5%.
Active+’s estimated Share of Search among smash repairs worldwide has gained ground for 3 months in a row, from 6.2% to 6.9% in September 2026.
Other head-to-heads among smash repairs
How each brand is measured
Brandwave collects information about searches that people make online using AA’s and Active+’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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