Brandwave

8BitDo vs PowerA:Which is more popular?

In September 2026, 8BitDo had more branded searches than PowerA among game controller brands worldwide. 8BitDo had about 368,000 branded searches, while PowerA had 30,300. 8BitDo made up 10.3% of all game controller brand searches we track, and PowerA accounted for 0.85%. When we asked ChatGPT and Google AI Overviews about game controller brands, 8BitDo appeared in four of the five answers and PowerA in none.

Among game controller brands worldwide in September 2026

Who do people search for more?

8BitDo, about 12 searches for every 1 for PowerA

8BitDo 368K searchesPowerA 30.3K searches

Who does AI mention more?

8BitDo, mentioned in 4 of 5 answers, PowerA in 0

8BitDo in 4 of 5PowerA in 0 of 5

Who does AI recommend more?

8BitDo, the only one of the two named

8BitDo first in 3PowerA never named

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Top game controller brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, 8BitDo was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. PowerA did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Xbox1st
  2. 8BitDo1st
  3. GameSir3rd
  4. PlayStation4th
  5. Razer5th
  6. SCUF–
  7. Backbone–
  8. PowerA–
  9. GuliKit–
  10. Turtle Beach–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Xbox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PlayStation4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • 8BitDo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GameSir4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Razer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Turtle Beach1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SCUF0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Backbone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PowerA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GuliKit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about game controller brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is 8BitDo or PowerA more popular in search?

This chart shows how often people search Google for 8BitDo and PowerA by name. Each line represents a brand's share of searches for all 12 game controller brands we track, month by month, from English-language searches worldwide.

8BitDo and PowerA among game controller brands worldwide, by month

Share of searches by month for 8BitDo, PowerA. The figures are in the table below the chart.

View monthly share of searches table
MonthPlayStationXbox8BitDoGameSirSCUFBackbonePowerARazerGuliKitTurtle BeachNaconHORI
Oct 202545.4%26.1%9%7.3%7.6%1.5%1.1%0.78%0.66%0.3%0.21%0.09%
Nov 202546.7%28.5%8.1%5.4%7.4%1.5%0.81%0.61%0.49%0.27%0.19%0.06%
Dec 202548.7%29.2%7.1%5.8%5.3%1.7%0.75%0.62%0.43%0.28%0.16%0.06%
Jan 202645.1%25.5%11.6%7.8%5.8%1.3%0.96%0.72%0.57%0.26%0.19%0.07%
Feb 202640.8%28.5%10.2%8.4%7.7%1.4%1%0.73%0.62%0.28%0.24%0.08%
Mar 202644.4%26.2%9.4%9.4%6.3%1.3%1%0.77%0.69%0.25%0.22%0.08%
Apr 202643.6%26%10.9%8.9%6%1.5%0.95%0.78%0.66%0.29%0.22%0.09%
May 202637.9%29%11.6%9.5%8.1%1.2%0.83%0.72%0.7%0.26%0.23%0.08%
Jun 202643.2%28.7%8.9%8.9%6.6%1.1%0.89%0.59%0.65%0.29%0.18%0.07%
Jul 202642.8%27.7%9.1%9.1%7.4%1.3%0.91%0.69%0.55%0.3%0.18%0.09%
Aug 202641.8%25.7%10.8%10.8%6.6%1.2%0.89%0.67%0.65%0.36%0.21%0.09%
Sep 202648.8%20.5%10.3%10.3%6.3%1.2%0.85%0.64%0.51%0.34%0.2%0.08%

How has the 8BitDo and PowerA comparison changed over the last 12 months?

3 findings
  • 8BitDo was ahead of PowerA in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, 8BitDo’s share of searches among game controller brands worldwide moved from 9% to 10.3%, and its estimated monthly branded searches moved from 301K to 368K.
  • Across the 12 months ending September 2026, PowerA’s share of searches among game controller brands worldwide moved from 1.1% to 0.85%, and its estimated monthly branded searches moved from 37K to 30.3K.

How did search popularity change for game controller brands worldwide in September 2026?

2 changes
  1. In September 2026, 8BitDo lost share of searches among game controller brands worldwide, from 10.8% to 10.3%.

  2. Estimated monthly branded searches for PowerA worldwide fell 18.1% over 12 measured months, from 37K to 30.3K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using 8BitDo’s and PowerA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

8BitDo

1 branded search term

  • 8bitdo

PowerA

2 branded search terms

  • powera
  • powera controller

How the Brand Demand Index is measured

Other head-to-heads among game controller brands

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