Brandwave

Zero-party data platforms:Which brands are most popular in search?

In August 2026, Octane AI was the most searched among zero-party data platforms worldwide, with an estimated 1.7K branded searches and 36.4% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Octane AI36.4%
  2. Digioh35.7%
  3. Wyng16.2%
  4. Prehook8.6%
  5. Fairing3.1%

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Share of SearchLeaderboard

Compare tools that collect preferences directly from customers through quizzes, forms, and conversations. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among zero-party data platforms worldwide, by month

Share of Search by month for Octane AI, Digioh, Wyng, Prehook, Fairing. The figures are in the table below the chart.

View monthly share of search table
MonthOctane AIDigiohWyngPrehookFairing
Oct 202543.1%33.6%13.3%8.3%1.7%
Nov 202539.3%32.2%15%11.7%1.8%
Dec 202540%33.1%15%9.8%2%
Jan 202651.8%27.2%12.8%6.7%1.5%
Feb 202663%21.8%8.5%5.4%1.4%
Mar 202653.7%27.3%10.5%6.8%1.8%
Apr 202643.9%33.1%12.6%8.2%2.2%
May 202641.6%31.7%14.6%9.3%2.7%
Jun 202640.4%33%14.9%9.7%2%
Jul 202638.4%37.4%14.1%7.4%2.7%
Aug 202636.4%35.7%16.2%8.6%3.1%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Octane AI

    36.4%

    held 1st · 1.7K estimated branded searches · -17.4% vs prior month · -2 points

  2. 2.Digioh

    35.7%

    held 2nd · 1.6K estimated branded searches · -16.8% vs prior month · -1.7 points

  3. 3.Wyng

    16.2%

    held 3rd · 740 estimated branded searches · 0% vs prior month · +2.1 points

  4. 4.Prehook

    8.6%

    held 4th · 390 estimated branded searches · 0% vs prior month · +1.1 points

  5. 5.Fairing

    3.1%

    held 5th · 140 estimated branded searches · 0% vs prior month · +0.4 points

Compare search popularity between leading brands

Which brand is most popular in search among zero-party data platforms worldwide?

In August 2026, Octane AI was the most searched among zero-party data platforms worldwide, with an estimated 1.7K branded searches and 36.4% estimated Share of Search within this set. Digioh is in 2nd place, 0.7 percentage points behind at 35.7% Share of Search.

Global zero-party data platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Octane AI43.1% → 36.4%63%Feb 202636.4%Aug 20261st
Digioh33.6% → 35.7%37.4%Jul 202621.8%Feb 20262nd
Wyng13.3% → 16.2%16.2%Aug 20268.5%Feb 20263rd
Prehook8.3% → 8.6%11.7%Nov 20255.4%Feb 20264th
Fairing1.7% → 3.1%3.1%Aug 20261.4%Feb 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Octane AI’s estimated Share of Search among zero-party data platforms worldwide decreased from 43.1% to 36.4%.
  • Across the 11 months ending August 2026, Digioh’s estimated Share of Search among zero-party data platforms worldwide increased from 33.6% to 35.7%.
  • Across the 11 months ending August 2026, Wyng’s estimated Share of Search among zero-party data platforms worldwide increased from 13.3% to 16.2%.
  • Across the 11 months ending August 2026, Fairing’s estimated Share of Search among zero-party data platforms worldwide increased from 1.7% to 3.1%.
  • Across the 11 months ending August 2026, Octane AI’s estimated Share of Search among zero-party data platforms worldwide peaked at 63% in February 2026 and was lowest at 36.4% in August 2026.
  • Across the 11 months ending August 2026, Digioh’s estimated Share of Search among zero-party data platforms worldwide peaked at 37.4% in July 2026 and was lowest at 21.8% in February 2026.
  • Across the 11 months ending August 2026, Wyng’s estimated Share of Search among zero-party data platforms worldwide peaked at 16.2% in August 2026 and was lowest at 8.5% in February 2026.
  • Across the 11 months ending August 2026, Prehook’s estimated Share of Search among zero-party data platforms worldwide peaked at 11.7% in November 2025 and was lowest at 5.4% in February 2026.
  • Across the 11 months ending August 2026, Fairing’s estimated Share of Search among zero-party data platforms worldwide peaked at 3.1% in August 2026 and was lowest at 1.4% in February 2026.
  • Across the 11 months ending August 2026, Prehook held steady: its estimated Share of Search among zero-party data platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for zero-party data platforms worldwide in August 2026?

  1. In August 2026, Wyng gained estimated Share of Search among zero-party data platforms worldwide, from 14.1% to 16.2%.

  2. In August 2026, Prehook gained estimated Share of Search among zero-party data platforms worldwide, from 7.4% to 8.6%.

  3. In August 2026, Octane AI lost estimated Share of Search among zero-party data platforms worldwide, from 38.4% to 36.4%.

  4. In August 2026, Digioh lost estimated Share of Search among zero-party data platforms worldwide, from 37.4% to 35.7%.

  5. Estimated monthly branded searches for Fairing worldwide rose 40% over 11 measured months, from 100 to 140 in August 2026.

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