Brandwave

How popular isFairing?

In September 2026, people searched for Fairing by name about 160 times worldwide, a 23.1% increase from the previous year. These searches made up 0.38% of all global zero-party data platform searches, placing Fairing sixth out of six platforms. When we asked both ChatGPT and Google AI Overviews about zero-party data platforms, Fairing did not appear in any of the answers.

Search and AI answers in September 2026

Fairing is the sixth most searched of 6 competitors and not listed in any AI answer.

  1. DigiohShare of searches 30.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 2nd
  2. Octane AIShare of searches 30.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. JebbitShare of searches 16.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. WyngShare of searches 14%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  5. FairingShare of searches 0.38%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top zero-party data platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fairing did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Octane AI1st
  2. Digioh2nd
  3. Jebbit3rd
  4. Wyng3rd
  5. Prehook–
  6. Fairing–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Octane AI3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jebbit3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Digioh1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wyng1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Prehook0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fairing0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about zero-party data platforms

5 answers

  • Asked ChatGPT

    “Which zero-party data platform should I use?”

    1. 1Octane AI
    2. 2Wyng
    3. 3Jebbit

  • Asked ChatGPT

    “What are the best zero-party data platforms?”

    1. 1Digioh
    2. 2Octane AI
    3. 3Jebbit

  • Asked ChatGPT

    “What's the best zero-party data platform for customer preferences?”

    1. 1Octane AI
    2. 2Jebbit

  • Searched Google, AI Overview

    “zero-party data platforms”

    1. Searched Google, AI Overview

      “customer preference tool”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

      Which zero-party data platforms compete with Fairing?

      Fairing against zero-party data platforms worldwide, by month

      Share of searches by month for Digioh, Octane AI, Jebbit, Wyng, Prehook, Fairing. The figures are in the table below the chart.

      View monthly share of searches table
      MonthDigiohOctane AIJebbitWyngPrehookFairing
      Oct 202527.8%35.1%19%10.7%7%0.29%
      Nov 202527.4%32.6%17.2%12.5%10.1%0.17%
      Dec 202528%33.2%17.5%12.6%8.4%0.35%
      Jan 202623.2%43.9%15.9%10.9%5.9%0.37%
      Feb 202619.9%56.7%10.5%7.7%5%0.21%
      Mar 202624.6%46.6%13%9.5%6.2%0.13%
      Apr 202629.6%37.4%13.7%11.4%7.5%0.31%
      May 202627.9%33.2%17.5%12.7%8.4%0.35%
      Jun 202628.6%33.9%15.7%13%8.6%0.18%
      Jul 202632.6%32.6%15.1%12.5%6.7%0.34%
      Aug 202630.6%30.6%16.8%14%7.5%0.57%
      Sep 202630.7%30.7%16.9%14%7.5%0.38%

      1. 1.Digioh

        30.7%

        Held 1st. 1.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

      2. 2.Octane AI

        30.7%

        Held 2nd. 1.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

      3. 3.Jebbit

        16.9%

        Held 3rd. 880 estimated branded searches, 0% vs prior month. Share 0 points.

      4. 4.Wyng

        14%

        Held 4th. 730 estimated branded searches, 0% vs prior month. Share 0 points.

      5. 5.Prehook

        7.5%

        Held 5th. 390 estimated branded searches, 0% vs prior month. Share 0 points.

      6. 6.Fairing

        0.38%

        Held 6th. 20 estimated branded searches, -33.3% vs prior month. Share -0.2 points.

      Compare popularity between Fairing and its closest rivals

      Every comparison with Fairing

      4 comparisons

      How has branded search demand for Fairing changed worldwide over the last 12 months?

      2 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for Fairing worldwide rose from 130 to 160.
      • Across the 12 months ending September 2026, Fairing’s share of searches among zero-party data platforms worldwide held steady, from 0.29% to 0.38%.

      How did search popularity change for zero-party data platforms worldwide in September 2026?

      4 changes

      1. Estimated monthly branded searches for Octane AI worldwide fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.

      2. Estimated monthly branded searches for Jebbit worldwide fell 32.3% over 12 measured months, from 1.3K to 880 in September 2026.

      3. Estimated monthly branded searches for Prehook worldwide fell 18.8% over 12 measured months, from 480 to 390 in September 2026.

      4. Estimated monthly branded searches for Digioh worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

      How are Fairing’s branded searches counted?

      4 search terms

      Brandwave collects information about searches that people make online using Fairing’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

      • fairing post purchase survey
      • fairing post-purchase survey
      • fairing surveys
      • fairing.co

      Do you work for Fairing? To request corrections or removal please contact us via our support page and we will be happy to assist.

      How the Brand Demand Index is measured

      Where does Fairing compete?

      Fairing is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
      Competitor setRankShare of searchesRanking
      Zero-party data platforms6th of 60.38%Shown above
      Post-purchase survey platforms3rd of 56.3%Show ranking
      Creator with pink hair and a pink jacket

      Is Fairing your brand?

      Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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