Brandwave

Rogue Fitness vs SBD Apparel:Which is more popular?

In September 2026, Rogue Fitness had more branded searches than SBD Apparel among wrist wraps brands worldwide. Rogue Fitness had about 110,000 branded searches, while SBD Apparel had 5,400. Rogue Fitness made up 66.4% of all wrist wraps brand searches we track, and SBD Apparel accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about wrist wraps brands, Rogue Fitness appeared in all four answers and SBD Apparel in three. Rogue Fitness was mentioned before SBD Apparel in two out of three answers.

Among wrist wraps brands worldwide in September 2026

Who do people search for more?

Rogue Fitness, about 20 searches for every 1 for SBD Apparel

Rogue Fitness 110K searchesSBD Apparel 5.4K searches

Who does AI mention more?

Rogue Fitness, mentioned in every answer we collected

Rogue Fitness in 4 of 4SBD Apparel in 3 of 4

Who does AI recommend more?

Rogue Fitness, named ahead of SBD Apparel in 2 of 3 answers

Rogue Fitness first in 2SBD Apparel first in 1

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Top wrist wraps brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Rogue Fitness appeared in all four answers. SBD Apparel was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Rogue Fitness was listed before SBD Apparel in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gymreapers1st
  2. Rogue Fitness2nd
  3. SBD Apparel3rd
  4. RDX–
  5. Harbinger–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rogue Fitness4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Gymreapers4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • SBD Apparel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • RDX0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Harbinger0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about wrist wraps brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Rogue Fitness or SBD Apparel more popular in search?

This chart shows how often people search Google for Rogue Fitness and SBD Apparel by name. Each line represents a brand's share of searches for all five wrist wraps brands we track, month by month, from English-language searches worldwide.

Rogue Fitness and SBD Apparel among wrist wraps brands worldwide, by month

Share of searches by month for Rogue Fitness, SBD Apparel. The figures are in the table below the chart.

View monthly share of searches table
MonthRogue FitnessGymreapersRDXSBD ApparelHarbinger
Oct 202569.1%20.8%3.4%3.4%3.3%
Nov 202567.7%24.8%2.2%3.3%1.9%
Dec 202566.5%24.4%3.3%3.3%2.6%
Jan 202667%24.6%2.7%3.3%2.4%
Feb 202665.4%24.1%3.2%4.8%2.5%
Mar 202667.5%24.7%2.7%2.7%2.4%
Apr 202671.1%21.3%2.3%2.8%2.4%
May 202670.9%21.3%2.3%2.8%2.7%
Jun 202673.7%18.1%2.4%2.9%2.9%
Jul 202670.9%21.3%2.8%2.3%2.7%
Aug 202671.3%21.4%2.3%2.3%2.7%
Sep 202666.4%24.4%3.3%3.3%2.6%

How has the Rogue Fitness and SBD Apparel comparison changed over the last 12 months?

3 findings

How did search popularity change for wrist wraps brands worldwide in September 2026?

2 changes
  1. In September 2026, SBD Apparel overtook Harbinger to rank 4th among wrist wraps brands worldwide, with 3.3% of the searches.

  2. In September 2026, Rogue Fitness lost share of searches among wrist wraps brands worldwide, from 71.3% to 66.4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Rogue Fitness’ and SBD Apparel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Rogue Fitness

1 branded search term

  • rogue fitness

SBD Apparel

1 branded search term

  • sbd apparel

How the Brand Demand Index is measured

Other head-to-heads among wrist wraps brands

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