Brandwave

How popular isSBD Apparel?

In September 2026, people searched for SBD Apparel by name about 5,400 times worldwide, about the same as the previous year. These searches made up 3.3% of all global wrist wraps brand searches, placing SBD Apparel fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about wrist wraps brands, SBD Apparel appeared in three of the four answers and was the third most recommended of the five.

Search and AI answers in September 2026

SBD Apparel is the fourth most searched of 5 competitors and the third most recommended in AI answers.

  1. Rogue FitnessShare of searches 66.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  2. GymreapersShare of searches 24.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  3. RDXShare of searches 3.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. SBD ApparelShare of searches 3.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  5. HarbingerShare of searches 2.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

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Top wrist wraps brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, SBD Apparel was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. SBD Apparel is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gymreapers1st
  2. Rogue Fitness2nd
  3. SBD Apparel3rd
  4. RDX–
  5. Harbinger–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rogue Fitness4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Gymreapers4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • SBD Apparel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • RDX0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Harbinger0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about wrist wraps brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which wrist wraps brands compete with SBD Apparel?

SBD Apparel against wrist wraps brands worldwide, by month

Share of searches by month for Rogue Fitness, Gymreapers, RDX, SBD Apparel, Harbinger. The figures are in the table below the chart.

View monthly share of searches table
MonthRogue FitnessGymreapersRDXSBD ApparelHarbinger
Oct 202569.1%20.8%3.4%3.4%3.3%
Nov 202567.7%24.8%2.2%3.3%1.9%
Dec 202566.5%24.4%3.3%3.3%2.6%
Jan 202667%24.6%2.7%3.3%2.4%
Feb 202665.4%24.1%3.2%4.8%2.5%
Mar 202667.5%24.7%2.7%2.7%2.4%
Apr 202671.1%21.3%2.3%2.8%2.4%
May 202670.9%21.3%2.3%2.8%2.7%
Jun 202673.7%18.1%2.4%2.9%2.9%
Jul 202670.9%21.3%2.8%2.3%2.7%
Aug 202671.3%21.4%2.3%2.3%2.7%
Sep 202666.4%24.4%3.3%3.3%2.6%

  1. 1.Rogue Fitness

    66.4%

    Held 1st. 110K estimated branded searches, -18.5% vs prior month. Share -4.9 points.

  2. 2.Gymreapers

    24.4%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +3.1 points.

  3. 3.RDX

    3.3%

    Moved from 4th to 3rd. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.9 points.

  4. 4.SBD Apparel

    3.3%

    Moved from 5th to 4th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.9 points.

  5. 5.Harbinger

    2.6%

    Moved from 3rd to 5th. 4.4K estimated branded searches, -14.2% vs prior month. Share -0.1 points.

Compare popularity between SBD Apparel and its closest rivals

Every comparison with SBD Apparel

4 comparisons

How has branded search demand for SBD Apparel changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for SBD Apparel worldwide held steady at 5.4K.
  • Across the 12 months ending September 2026, SBD Apparel’s share of searches among wrist wraps brands worldwide peaked at 4.8% in February 2026 and was lowest at 2.3% in July 2026.

How did search popularity change for wrist wraps brands worldwide in September 2026?

5 changes

  1. In September 2026, RDX overtook Harbinger to rank 3rd among wrist wraps brands worldwide, with 3.3% of the searches.

  2. In September 2026, SBD Apparel overtook Harbinger to rank 4th among wrist wraps brands worldwide, with 3.3% of the searches.

  3. In September 2026, Gymreapers gained share of searches among wrist wraps brands worldwide, from 21.4% to 24.4%.

  4. In September 2026, Rogue Fitness lost share of searches among wrist wraps brands worldwide, from 71.3% to 66.4%.

  5. Estimated monthly branded searches for Harbinger worldwide fell 16.2% over 12 measured months, from 5.2K to 4.4K in September 2026.

How are SBD Apparel’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using SBD Apparel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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How the Brand Demand Index is measured

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