Pipedream vs Zapier:Which is searched more?
In September 2026, Zapier had more branded searches than Pipedream among workflow automation tools worldwide. Zapier was estimated to have 550K branded searches compared to Pipedream’s 60.6K, and held a 21.4% Share of Search versus Pipedream’s 2.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Pipedream or Zapier?
Compare the workflow automation tools teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Zapier, Pipedream. The figures are in the table below the chart.
View monthly share of search table
| Month | n8n | Power Automate | Zapier | Pipedream | Workato | Make | Tray.io |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 62.4% | 15.7% | 18.7% | 1.7% | 1.1% | 0.28% | 0.08% |
| Nov 2025 | 61.9% | 15.7% | 18.6% | 2% | 1.4% | 0.27% | 0.08% |
| Dec 2025 | 61.5% | 15.7% | 18.5% | 2.5% | 1.4% | 0.33% | 0.08% |
| Jan 2026 | 61.9% | 15.7% | 18.6% | 2% | 1.4% | 0.27% | 0.07% |
| Feb 2026 | 55% | 20.8% | 20.2% | 2.2% | 1.5% | 0.3% | 0.08% |
| Mar 2026 | 57.5% | 17.8% | 21.1% | 1.9% | 1.3% | 0.31% | 0.07% |
| Apr 2026 | 54.9% | 20.8% | 20.2% | 2.2% | 1.5% | 0.36% | 0.07% |
| May 2026 | 54.8% | 20.7% | 20.2% | 2.7% | 1.2% | 0.3% | 0.06% |
| Jun 2026 | 52.1% | 24.1% | 19.1% | 2.6% | 1.7% | 0.28% | 0.07% |
| Jul 2026 | 52.3% | 24.1% | 19.2% | 2.6% | 1.4% | 0.28% | 0.06% |
| Aug 2026 | 47.3% | 26.6% | 21.3% | 2.9% | 1.6% | 0.31% | 0.05% |
| Sep 2026 | 47.4% | 26.9% | 21.4% | 2.4% | 1.6% | 0.31% | 0.05% |
How has the Pipedream and Zapier comparison changed over the last 12 months?
3 findings
- Zapier was ahead of Pipedream in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Pipedream’s estimated Share of Search among workflow automation tools worldwide moved from 1.7% to 2.4%, and its estimated monthly branded searches moved from 74.1K to 60.6K.
- Across the 12 months ending September 2026, Zapier’s estimated Share of Search among workflow automation tools worldwide moved from 18.7% to 21.4%, and its estimated monthly branded searches moved from 823K to 550K.
How did search popularity change for workflow automation tools worldwide in September 2026?
2 changes
In September 2026, Pipedream lost estimated Share of Search among workflow automation tools worldwide, from 2.9% to 2.4%.
Zapier’s estimated Share of Search among workflow automation tools worldwide has gained ground for 3 months in a row, from 19.1% to 21.4% in September 2026.
Other head-to-heads among workflow automation tools
How each brand is measured
Brandwave collects information about searches that people make online using Pipedream’s and Zapier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.