Brandwave

Craftsman vs John Deere:Which is searched more?

In September 2026, John Deere had more branded searches than Craftsman among wood chipper brands worldwide. John Deere was estimated to have 1M branded searches compared to Craftsman’s 301K, and held a 67.6% Share of Search versus Craftsman’s 20.4%. These are worldwide searches for English-language branded terms.

Share of Search among wood chipper brands worldwide in September 2026Which is more popular in search, Craftsman or John Deere?
Craftsman20.4%301K searches
vs
John Deere67.6%1M searches

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Which is more popular in search, Craftsman or John Deere?

Compare the wood chipper brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Craftsman and John Deere among wood chipper brands worldwide, by month

Share of Search by month for John Deere, Craftsman. The figures are in the table below the chart.

View monthly share of search table
MonthJohn DeereCraftsmanBoschForest MasterChampion
Oct 202568.6%16.9%14.1%0.3%0.16%
Nov 202570.3%17.3%11.9%0.31%0.17%
Dec 202567.7%20.4%11.5%0.24%0.2%
Jan 202667.7%20.4%11.5%0.3%0.16%
Feb 202666%24.3%9.2%0.36%0.16%
Mar 202661.4%27.6%10.4%0.41%0.18%
Apr 202664.7%23.8%11%0.28%0.19%
May 202664.8%23.8%11%0.23%0.19%
Jun 202664.8%23.8%10.9%0.23%0.19%
Jul 202664.8%23.8%10.9%0.23%0.19%
Aug 202663.2%23.3%12.9%0.42%0.18%
Sep 202667.6%20.4%11.4%0.45%0.16%

How has the Craftsman and John Deere comparison changed over the last 12 months?

  • John Deere was ahead of Craftsman in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among wood chipper brands worldwide moved from 16.9% to 20.4%, and its estimated monthly branded searches moved from 246K to 301K.
  • Across the 12 months ending September 2026, John Deere’s estimated Share of Search among wood chipper brands worldwide moved from 68.6% to 67.6%, and its estimated monthly branded searches held steady at 1M.

How did search popularity change for wood chipper brands worldwide in September 2026?

  1. In September 2026, John Deere gained estimated Share of Search among wood chipper brands worldwide, from 63.2% to 67.6%.

  2. In September 2026, Craftsman lost estimated Share of Search among wood chipper brands worldwide, from 23.3% to 20.4%.

Other head-to-heads among wood chipper brands

How each brand is measured

Brandwave collects information about searches that people make online using Craftsman’s and John Deere’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Craftsman

1 branded search term

  • craftsman

John Deere

1 branded search term

  • john deere

How the Brand Demand Index is measured

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