Cotton On vs Zara:Which is searched more?
In September 2026, Zara had more branded searches than Cotton On among women's fashion retailers worldwide. Zara was estimated to have 37.2M branded searches compared to Cotton On’s 2.2M, and held a 65.4% Share of Search versus Cotton On’s 3.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Cotton On or Zara?
Compare the women's fashion retailers people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Zara, Cotton On. The figures are in the table below the chart.
View monthly share of search table
| Month | Zara | H&M | Cotton On | Country Road | Seed Heritage | Max |
|---|---|---|---|---|---|---|
| Oct 2025 | 61.7% | 33.8% | 3% | 1.1% | 0.3% | 0.03% |
| Nov 2025 | 64.5% | 28.9% | 4.8% | 1.4% | 0.31% | 0.03% |
| Dec 2025 | 65.1% | 29.2% | 3.9% | 1.4% | 0.31% | 0.03% |
| Jan 2026 | 65.9% | 29.4% | 3.2% | 1.2% | 0.26% | 0.03% |
| Feb 2026 | 65.1% | 29.1% | 3.9% | 1.4% | 0.31% | 0.03% |
| Mar 2026 | 65.2% | 29.1% | 3.9% | 1.4% | 0.31% | 0.03% |
| Apr 2026 | 65.2% | 29.1% | 3.9% | 1.4% | 0.31% | 0.04% |
| May 2026 | 61.1% | 33.5% | 3.7% | 1.4% | 0.29% | 0.04% |
| Jun 2026 | 61.5% | 33.7% | 3% | 1.4% | 0.29% | 0.03% |
| Jul 2026 | 65.7% | 29.3% | 3.2% | 1.5% | 0.26% | 0.03% |
| Aug 2026 | 65.4% | 29.2% | 3.9% | 1.2% | 0.31% | 0.03% |
| Sep 2026 | 65.4% | 29.2% | 3.9% | 1.2% | 0.31% | 0.03% |
How has the Cotton On and Zara comparison changed over the last 12 months?
3 findings
- Zara was ahead of Cotton On in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cotton On’s estimated Share of Search among women's fashion retailers worldwide moved from 3% to 3.9%, and its estimated monthly branded searches moved from 1.8M to 2.2M.
- Across the 12 months ending September 2026, Zara’s estimated Share of Search among women's fashion retailers worldwide moved from 61.7% to 65.4%, and its estimated monthly branded searches held steady at 37.2M.
How did search popularity change for women's fashion retailers worldwide in September 2026?
1 change
Estimated monthly branded searches for Cotton On worldwide rose 22.4% over 12 measured months, from 1.8M to 2.2M in September 2026.
Other head-to-heads among women's fashion retailers
How each brand is measured
Brandwave collects information about searches that people make online using Cotton On’s and Zara’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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