Klein Tools vs Stanley:Which is searched more?
In September 2026, Stanley had more branded searches than Klein Tools among wire stripper brands worldwide. Stanley was estimated to have 659K branded searches compared to Klein Tools’ 165K, and held a 38.7% Share of Search versus Klein Tools’ 9.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Klein Tools or Stanley?
Compare the wire stripper brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Stanley, Klein Tools. The figures are in the table below the chart.
View monthly share of search table
| Month | DeWalt | Stanley | Knipex | Klein Tools | Irwin |
|---|---|---|---|---|---|
| Oct 2025 | 43.4% | 34.5% | 13% | 8.7% | 0.43% |
| Nov 2025 | 47% | 33.5% | 11.5% | 7.7% | 0.31% |
| Dec 2025 | 45.3% | 34.3% | 11.1% | 9.1% | 0.3% |
| Jan 2026 | 44.4% | 33.1% | 13.3% | 8.9% | 0.36% |
| Feb 2026 | 47.3% | 28.8% | 14.1% | 9.5% | 0.38% |
| Mar 2026 | 45.3% | 31.7% | 13.5% | 9.1% | 0.36% |
| Apr 2026 | 44.2% | 33.4% | 13.2% | 8.9% | 0.35% |
| May 2026 | 44.1% | 35.9% | 10.8% | 8.9% | 0.35% |
| Jun 2026 | 42.1% | 38.9% | 10.3% | 8.4% | 0.27% |
| Jul 2026 | 36.1% | 43.9% | 10.8% | 8.9% | 0.29% |
| Aug 2026 | 34.5% | 46.5% | 10.3% | 8.5% | 0.23% |
| Sep 2026 | 39.5% | 38.7% | 11.8% | 9.7% | 0.26% |
How has the Klein Tools and Stanley comparison changed over the last 12 months?
3 findings
- Stanley was ahead of Klein Tools in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Klein Tools’ estimated Share of Search among wire stripper brands worldwide moved from 8.7% to 9.7%, and its estimated monthly branded searches moved from 135K to 165K.
- Across the 12 months ending September 2026, Stanley’s estimated Share of Search among wire stripper brands worldwide moved from 34.5% to 38.7%, and its estimated monthly branded searches moved from 535K to 659K.
How did search popularity change for wire stripper brands worldwide in September 2026?
3 changes
In September 2026, DeWalt overtook Stanley to become the leader among wire stripper brands worldwide, with 39.5% estimated Share of Search.
In September 2026, Klein Tools gained estimated Share of Search among wire stripper brands worldwide, from 8.5% to 9.7%.
In September 2026, Stanley lost estimated Share of Search among wire stripper brands worldwide, from 46.5% to 38.7%.
Other head-to-heads among wire stripper brands
How each brand is measured
Brandwave collects information about searches that people make online using Klein Tools’ and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Klein Tools
1 branded search term
- klein tools
Stanley
4 branded search terms
- stanley iceflow
- stanley quencher
- stanley tumbler
- stanley water bottle
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