Wig brands:Which are most popular?

Name: Wig brands: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Luvme was the most searched wig brand worldwide, accounting for 48.4% of all searches among the 13 brands tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Luvme and UNice were mentioned most often, in four of the five answers. Luvme was recommended most often, coming first in three out of four responses that gave a list.

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Top wig brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Luvme and UNice were mentioned most often, in four of the five answers. Luvme was recommended most often, coming first in three out of four answers that gave a list. UNice was second, and Jon Renau was third. Arda Wigs, which ranked sixth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Luvme	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
UNice	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Jon Renau	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Ellen Wille	Named in 0 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	2 of 5
Hairvivi	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Raquel Welch	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Wigs.com	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Arda Wigs	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Beautyforever	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Nadula	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
West Kiss	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Asteria Hair	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Rene of Paris	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Luvme4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
UNice4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Jon Renau3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ellen Wille2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Hairvivi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Raquel Welch1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Wigs.com1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Arda Wigs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Beautyforever0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nadula0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
West Kiss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Asteria Hair0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rene of Paris0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about wig brands

5 answers

Asked ChatGPT
“What are the best wig brands?”
1. 1Luvme
2. 2UNice
3. 3Hairvivi
4. 4Jon Renau
Asked ChatGPT
“Where should I buy a human hair wig online?”
1. 1Luvme
2. 2UNice
Asked ChatGPT
“What's the best wig for beginners?”
Searched Google, AI Overview
“human hair wigs”
1. 1Luvme
2. 2UNice
3. 3Jon Renau
4. 4Ellen Wille
5. 5Wigs.com
Searched Google, AI Overview
“best wigs”
1. 1Jon Renau
2. 2Raquel Welch
3. 3Ellen Wille
4. 4UNice
5. 5Luvme

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Which wig brands do people search for most?

This chart shows how often people search Google for each wig brand by name. Each line represents a brand's share of searches for all 13 wig brands we track, month by month, from English-language searches worldwide.

Share of searches among wig brands worldwide, by month

Month	Luvme	UNice	Hairvivi	Raquel Welch	Wigs.com	Arda Wigs	Beautyforever	Nadula	West Kiss	Asteria Hair	Jon Renau	Ellen Wille	Rene of Paris
Nov 2025	56.2%	20.5%	6.2%	4.1%	1.5%	1.5%	1.5%	1.5%	2.8%	1.5%	1.2%	1%	0.45%
Dec 2025	51.3%	22.9%	6.9%	4.6%	1.7%	1.4%	2.1%	1.7%	2.5%	1.7%	1.7%	1.1%	0.4%
Jan 2026	50.1%	22.4%	6.7%	5.5%	2%	1.6%	2%	1.3%	3%	1.6%	1.6%	1.3%	0.59%
Feb 2026	51.4%	23%	5.7%	5.7%	1.7%	1.7%	1.7%	1.4%	2.5%	1.7%	1.4%	1.1%	1.1%
Mar 2026	46.6%	25.6%	7.7%	5.1%	1.9%	1.5%	1.9%	1.5%	2.8%	1.9%	1.3%	1.3%	1%
Apr 2026	51.4%	23%	6.9%	4.6%	2.1%	1.7%	1.7%	1.4%	2.1%	1.7%	1.4%	1.4%	0.75%
May 2026	52%	23.3%	5.7%	4.7%	2.1%	1.7%	1.7%	1.4%	2.1%	1.7%	1.4%	1.4%	0.76%
Jun 2026	53.9%	24.1%	4.9%	4%	2.2%	1.8%	1.8%	1.2%	1.8%	1.4%	1.2%	1.2%	0.64%
Jul 2026	53%	23.7%	5.8%	3.9%	2.1%	1.7%	1.7%	1.2%	1.7%	1.7%	1.4%	1.2%	0.63%
Aug 2026	57.4%	21%	6.3%	3.4%	1.9%	1.5%	1.5%	1%	1.5%	1.5%	1.3%	1%	0.55%
Sep 2026	56.3%	20.6%	6.2%	5.1%	2.3%	1.5%	1.5%	1%	1.5%	1.2%	1.2%	1%	0.54%
Oct 2026	48.4%	26.5%	6.5%	5.3%	2.4%	1.6%	1.6%	1.6%	1.6%	1.3%	1.3%	1.1%	0.86%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	LuvmeLuvme Hair	48.4%	246K	-18.3%	-8 points
2, held 2nd	UNice	26.5%	135K	+22.7%	+6 points
3, held 3rd	Hairvivi	6.5%	33.1K	0%	+0.3 points
4, held 4th	Raquel WelchHairUWear	5.3%	27.1K	0%	+0.3 points
5, held 5th	Wigs.com	2.4%	12.1K	0%	+0.1 points
6, held 6th	Arda Wigs	1.6%	8.1K	0%	+0.1 points
7, held 7th	Beautyforever	1.6%	8.1K	0%	+0.1 points
8, moved from 12th to 8th	Nadula	1.6%	8.1K	+50%	+0.6 pointsmoved from 12th to 8th
9, moved from 8th to 9th	West Kiss	1.6%	8.1K	0%	+0.1 pointsmoved from 8th to 9th
10, moved from 9th to 10th	Asteria Hair	1.3%	6.6K	0%	+0.1 pointsmoved from 9th to 10th
11, moved from 10th to 11th	Jon Renau	1.3%	6.6K	0%	+0.1 pointsmoved from 10th to 11th
12, moved from 11th to 12th	Ellen Wille	1.1%	5.4K	0%	+0.1 pointsmoved from 11th to 12th
13, held 13th	Rene of Paris	0.86%	4.4K	+51.7%	+0.3 points

1.Luvme
48.4%
Held 1st. 246K estimated branded searches, -18.3% vs prior month. Share -8 points.
2.UNice
26.5%
Held 2nd. 135K estimated branded searches, +22.7% vs prior month. Share +6 points.
3.Hairvivi
6.5%
Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share +0.3 points.
4.Raquel Welch
5.3%
Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share +0.3 points.
5.Wigs.com
2.4%
Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
6.Arda Wigs
1.6%
Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
7.Beautyforever
1.6%
Held 7th. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
8.Nadula
1.6%
Moved from 12th to 8th. 8.1K estimated branded searches, +50% vs prior month. Share +0.6 points.
9.West Kiss
1.6%
Moved from 8th to 9th. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
10.Asteria Hair
1.3%
Moved from 9th to 10th. 6.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
11.Jon Renau
1.3%
Moved from 10th to 11th. 6.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
12.Ellen Wille
1.1%
Moved from 11th to 12th. 5.4K estimated branded searches, 0% vs prior month. Share +0.1 points.
13.Rene of Paris
0.86%
Held 13th. 4.4K estimated branded searches, +51.7% vs prior month. Share +0.3 points.

Which brand is most popular in search among wig brands worldwide?

13 brands

In October 2026, Luvme was the most searched among wig brands worldwide, with an estimated 246K branded searches, 48.4% of all searches for the 13 tracked by the Brandwave Brand Demand Index. UNice is in 2nd place, 21.8 percentage points behind at 26.5%.

Global wig brands, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Luvme	56.2% → 48.4%	57.4%Aug 2026	46.6%Mar 2026	1st
UNice	20.5% → 26.5%	26.5%Oct 2026	20.5%Nov 2025	2nd
Hairvivi	6.2% → 6.5%	7.7%Mar 2026	4.9%Jun 2026	3rd
Raquel Welch	4.1% → 5.3%	5.7%Feb 2026	3.4%Aug 2026	4th
Wigs.com	1.5% → 2.4%	2.4%Oct 2026	1.5%Nov 2025	10th → 5th
Arda Wigs	1.5% → 1.6%	1.8%Jun 2026	1.4%Dec 2025	6th
Beautyforever	1.5% → 1.6%	2.1%Dec 2025	1.5%Nov 2025	8th → 7th
Nadula	1.5% → 1.6%	1.7%Dec 2025	1%Sep 2026	9th → 8th
West Kiss	2.8% → 1.6%	3%Jan 2026	1.5%Sep 2026	5th → 9th
Asteria Hair	1.5% → 1.3%	1.9%Mar 2026	1.2%Sep 2026	7th → 10th
Jon Renau	1.2% → 1.3%	1.7%Dec 2025	1.2%Jun 2026	11th
Ellen Wille	1% → 1.1%	1.4%May 2026	1%Nov 2025	12th
Rene of Paris	0.45% → 0.86%	1.1%Feb 2026	0.4%Dec 2025	13th

Each finding as a sentence

Across the 12 months ending October 2026, Luvme’s share of searches among wig brands worldwide decreased from 56.2% to 48.4%.
Across the 12 months ending October 2026, UNice’s share of searches among wig brands worldwide increased from 20.5% to 26.5%.
Across the 12 months ending October 2026, Raquel Welch’s share of searches among wig brands worldwide increased from 4.1% to 5.3%.
Across the 12 months ending October 2026, Wigs.com’s share of searches among wig brands worldwide increased from 1.5% to 2.4%.
Across the 12 months ending October 2026, West Kiss’ share of searches among wig brands worldwide decreased from 2.8% to 1.6%.
Across the 12 months ending October 2026, Luvme’s share of searches among wig brands worldwide peaked at 57.4% in August 2026 and was lowest at 46.6% in March 2026.
Across the 12 months ending October 2026, Hairvivi’s share of searches among wig brands worldwide peaked at 7.7% in March 2026 and was lowest at 4.9% in June 2026.
Across the 12 months ending October 2026, Raquel Welch’s share of searches among wig brands worldwide peaked at 5.7% in February 2026 and was lowest at 3.4% in August 2026.
Across the 12 months ending October 2026, West Kiss’ share of searches among wig brands worldwide peaked at 3% in January 2026 and was lowest at 1.5% in September 2026.
Across the 12 months ending October 2026, Wigs.com rose from 10th to 5th among wig brands worldwide.
Across the 12 months ending October 2026, Beautyforever rose from 8th to 7th among wig brands worldwide.
Across the 12 months ending October 2026, Nadula rose from 9th to 8th among wig brands worldwide.
Across the 12 months ending October 2026, West Kiss fell from 5th to 9th among wig brands worldwide.
Across the 12 months ending October 2026, Asteria Hair fell from 7th to 10th among wig brands worldwide.
Across the 12 months ending October 2026, Hairvivi, Arda Wigs, Jon Renau, Ellen Wille and Rene of Paris held steady: their share of searches among wig brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for wig brands worldwide in October 2026?

8 changes

In October 2026, Nadula overtook West Kiss and 3 others to rank 8th among wig brands worldwide, with 1.6% of the searches.
In October 2026, UNice gained share of searches among wig brands worldwide, from 20.6% to 26.5%.
In October 2026, Luvme lost share of searches among wig brands worldwide, from 56.3% to 48.4%.
Estimated monthly branded searches for Rene of Paris worldwide rose 83.3% over 12 measured months, from 2.4K to 4.4K in October 2026.
Estimated monthly branded searches for Wigs.com worldwide rose 49.4% over 12 measured months, from 8.1K to 12.1K in October 2026.
Estimated monthly branded searches for Raquel Welch worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in October 2026.
Estimated monthly branded searches for West Kiss worldwide fell 45.3% over 12 measured months, from 14.8K to 8.1K in October 2026.
Estimated monthly branded searches for Asteria Hair worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in October 2026.

How are branded searches counted for wig brands?

13 search terms

Each brand's share of searches among wig brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.