Sony vs Tamron:Which is more popular?
In September 2026, Sony had more branded searches than Tamron among wide angle lens brands worldwide. Sony had about 3.4 million branded searches, while Tamron had 75,300. Sony made up 76.6% of all wide angle lens brand searches we track, and Tamron accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about wide angle lens brands, Sony and Tamron each appeared in three of the five answers. Sony was mentioned before Tamron in two out of three answers.
Who do people search for more?
Sony, about 45 searches for every 1 for Tamron
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Sony, named ahead of Tamron in 2 of 3 answers
Follow Sony vs Tamron and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top wide angle lens brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sony and Tamron were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Sony was listed before Tamron in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Canon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Sony3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nikon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tamron3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sigma3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about wide angle lens brands
5 answers
Asked ChatGPT
“Which wide angle lens brand should I buy?”
Asked ChatGPT
“What are the best wide angle lens brands?”
Asked ChatGPT
“What's the best wide angle lens brand for landscape photos?”
Searched Google, AI Overview
“wide angle lens”
Searched Google, AI Overview
“camera wide angle lens”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Sony or Tamron more popular in search?
This chart shows how often people search Google for Sony and Tamron by name. Each line represents a brand's share of searches for all five wide angle lens brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Sony, Tamron. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sony | Nikon | Canon | Tamron | Sigma |
|---|---|---|---|---|---|
| Oct 2025 | 72.2% | 21.9% | 2.3% | 2.3% | 1.3% |
| Nov 2025 | 75.1% | 20.2% | 2% | 1.6% | 1.1% |
| Dec 2025 | 75.2% | 20.3% | 1.9% | 1.6% | 1% |
| Jan 2026 | 75.5% | 19.4% | 2.4% | 1.6% | 1.1% |
| Feb 2026 | 73.4% | 20.9% | 2.3% | 2.3% | 1% |
| Mar 2026 | 72.6% | 22% | 2.3% | 1.9% | 1.2% |
| Apr 2026 | 72.7% | 22.3% | 1.9% | 1.9% | 1.2% |
| May 2026 | 73.1% | 22.1% | 1.9% | 1.9% | 1% |
| Jun 2026 | 74.7% | 20.3% | 1.9% | 1.9% | 1.1% |
| Jul 2026 | 77.4% | 17.9% | 1.7% | 2.1% | 0.94% |
| Aug 2026 | 76% | 19.2% | 2% | 1.9% | 0.88% |
| Sep 2026 | 76.6% | 18.8% | 2% | 1.7% | 0.91% |
How has the Sony and Tamron comparison changed over the last 12 months?
3 findings
- Sony was ahead of Tamron in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Sony’s share of searches among wide angle lens brands worldwide moved from 72.2% to 76.6%, and its estimated monthly branded searches moved from 2.8M to 3.4M.
- Across the 12 months ending September 2026, Tamron’s share of searches among wide angle lens brands worldwide moved from 2.3% to 1.7%, and its estimated monthly branded searches moved from 88.8K to 75.3K.
How did search popularity change for wide angle lens brands worldwide in September 2026?
2 changes
In September 2026, Sony gained share of searches among wide angle lens brands worldwide, from 76% to 76.6%.
Estimated monthly branded searches for Tamron worldwide fell 15.2% over 12 measured months, from 88.8K to 75.3K in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Sony’s and Tamron’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among wide angle lens brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.