Buffalo Trace vs Glenfiddich:Which is searched more?
In September 2026, Glenfiddich had more branded searches than Buffalo Trace among whisky brands worldwide. Glenfiddich had about 301,000 branded searches, while Buffalo Trace had 165,000. Glenfiddich made up 20.1% of all whisky brand searches we track, and Buffalo Trace accounted for 11%. These are worldwide searches for English-language branded terms.
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Is Buffalo Trace or Glenfiddich more popular in search?
Compare the whisky and bourbon brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Glenfiddich, Buffalo Trace. The figures are in the table below the chart.
View monthly share of searches table
| Month | Johnnie Walker | Glenfiddich | Jameson | Jim Beam | Buffalo Trace | The Macallan | Redbreast |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.7% | 22.6% | 18.5% | 18.5% | 10.1% | 1.7% | 0.91% |
| Nov 2025 | 27% | 22.1% | 18.1% | 18.1% | 12.1% | 1.6% | 1.1% |
| Dec 2025 | 25.4% | 20.7% | 17% | 25.4% | 9.3% | 1.5% | 0.84% |
| Jan 2026 | 27.6% | 22.5% | 18.4% | 18.4% | 10.1% | 2% | 0.91% |
| Feb 2026 | 25.2% | 20.6% | 16.9% | 25.2% | 9.2% | 1.9% | 1% |
| Mar 2026 | 26.4% | 21.6% | 21.6% | 17.6% | 9.7% | 1.9% | 1.3% |
| Apr 2026 | 26.4% | 21.6% | 21.6% | 17.7% | 9.7% | 1.9% | 1.1% |
| May 2026 | 26.4% | 21.6% | 21.6% | 17.7% | 9.7% | 1.9% | 1.1% |
| Jun 2026 | 30.5% | 20.4% | 20.4% | 16.7% | 9.2% | 1.8% | 1% |
| Jul 2026 | 26.4% | 21.6% | 21.6% | 17.7% | 9.7% | 1.9% | 1.1% |
| Aug 2026 | 24.2% | 24.2% | 19.8% | 19.8% | 8.9% | 2.2% | 0.97% |
| Sep 2026 | 24.5% | 20.1% | 20.1% | 20.1% | 11% | 3.3% | 0.99% |
How has the Buffalo Trace and Glenfiddich comparison changed over the last 12 months?
3 findings
- Glenfiddich was ahead of Buffalo Trace in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Buffalo Trace’s share of searches among whisky brands worldwide moved from 10.1% to 11%, and its estimated monthly branded searches held steady at 165K.
- Across the 12 months ending September 2026, Glenfiddich’s share of searches among whisky brands worldwide moved from 22.6% to 20.1%, and its estimated monthly branded searches moved from 368K to 301K.
How did search popularity change for whisky brands worldwide in September 2026?
2 changes
In September 2026, Buffalo Trace gained share of searches among whisky brands worldwide, from 8.9% to 11%.
In September 2026, Glenfiddich lost share of searches among whisky brands worldwide, from 24.2% to 20.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Buffalo Trace’s and Glenfiddich’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Buffalo Trace
1 branded search term
- buffalo trace
Glenfiddich
1 branded search term
- glenfiddich
Other head-to-heads among whisky brands
Johnnie Walker vs Glenfiddich: compare search popularity
Johnnie Walker vs Jameson: compare search popularity
Johnnie Walker vs Jim Beam: compare search popularity- Johnnie Walker vs Buffalo Trace: compare search popularity
- Glenfiddich vs Jameson: compare search popularity
- Glenfiddich vs Jim Beam: compare search popularity
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