AiSensy vs Gupshup:Which is searched more?
In September 2026, AiSensy and Gupshup were level in searches among WhatsApp business platforms worldwide, with an estimated 74K branded searches each, at 22.1% of the total each. These are worldwide searches for English-language branded terms.
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Is AiSensy or Gupshup more popular in search?
Compare the platforms businesses use to send WhatsApp messages and campaigns to customers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for AiSensy, Gupshup. The figures are in the table below the chart.
View monthly share of searches table
| Month | WATI | AiSensy | Gupshup | Interakt | Respond.io | Twilio | Gallabox |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.2% | 15% | 33.4% | 12.3% | 4.5% | 3.7% | 3% |
| Nov 2025 | 29.5% | 15.7% | 28.6% | 12.8% | 5.7% | 3.8% | 3.8% |
| Dec 2025 | 28.7% | 18.6% | 27.8% | 12.5% | 5.6% | 3% | 3.7% |
| Jan 2026 | 26.5% | 21.1% | 25.8% | 14.1% | 6.3% | 3.4% | 2.8% |
| Feb 2026 | 27.9% | 18.1% | 27.1% | 14.8% | 5.4% | 3.6% | 3% |
| Mar 2026 | 27.3% | 17.8% | 26.6% | 14.5% | 6.5% | 4.3% | 2.9% |
| Apr 2026 | 31.2% | 16.8% | 25.2% | 13.8% | 6.2% | 4.1% | 2.8% |
| May 2026 | 27.3% | 17.8% | 26.6% | 14.5% | 6.5% | 4.3% | 2.9% |
| Jun 2026 | 27% | 17.6% | 26.3% | 14.4% | 7.9% | 3.5% | 3.5% |
| Jul 2026 | 27% | 17.6% | 26.3% | 14.4% | 7.9% | 3.5% | 3.5% |
| Aug 2026 | 26% | 20.8% | 25.5% | 13.9% | 7.6% | 3.4% | 2.8% |
| Sep 2026 | 27.7% | 22.1% | 22.1% | 14.8% | 6.6% | 3.6% | 3% |
How has the AiSensy and Gupshup comparison changed over the last 12 months?
3 findings
- AiSensy was ahead of Gupshup in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AiSensy’s share of searches among WhatsApp business platforms worldwide moved from 15% to 22.1%, and its estimated monthly branded searches moved from 49.5K to 74K.
- Across the 12 months ending September 2026, Gupshup’s share of searches among WhatsApp business platforms worldwide moved from 33.4% to 22.1%, and its estimated monthly branded searches moved from 110K to 74K.
How did search popularity change for WhatsApp business platforms worldwide in September 2026?
2 changes
In September 2026, AiSensy overtook Gupshup to rank 2nd among WhatsApp business platforms worldwide, with 22.1% of the searches.
In September 2026, Gupshup lost share of searches among WhatsApp business platforms worldwide, from 25.5% to 22.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using AiSensy’s and Gupshup’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among WhatsApp business platforms
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