BOC vs Lincoln Electric:Which is more popular?
In September 2026, BOC had more branded searches than Lincoln Electric among welding supplies brands worldwide. BOC had about 368,000 branded searches, while Lincoln Electric had 107,000. BOC made up 32.3% of all welding supplies brand searches we track, and Lincoln Electric accounted for 9.4%. When we asked ChatGPT and Google AI Overviews about welding supplies brands, Lincoln Electric appeared in all five answers and BOC in none.
Who do people search for more?
BOC, about 3 searches for every 1 for Lincoln Electric
Who does AI mention more?
Lincoln Electric, mentioned in every answer we collected
Who does AI recommend more?
Lincoln Electric, the only one of the two named
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Top welding supplies brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lincoln Electric appeared in all five answers. BOC did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Lincoln Electric1st
- Miller Electric2nd
- 3M3rd
Hobart4th- BOC–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Lincoln Electric5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Miller Electric4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- 3M2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hobart2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- BOC0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about welding supplies brands
5 answers
Asked ChatGPT
“Which welding supplies brand should I buy?”
Asked ChatGPT
“What are the best welding supplies brands?”
Asked ChatGPT
“What's the best welding supplies brand for shop consumables?”
Searched Google, AI Overview
“industrial welding supplies”
Searched Google, AI Overview
“best welding supplies”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is BOC or Lincoln Electric more popular in search?
This chart shows how often people search Google for BOC and Lincoln Electric by name. Each line represents a brand's share of searches for all five welding supplies brands we track, month by month, from English-language searches worldwide.
Share of searches by month for BOC, Lincoln Electric. The figures are in the table below the chart.
View monthly share of searches table
| Month | 3M | BOC | Hobart | Lincoln Electric | Miller Electric |
|---|---|---|---|---|---|
| Oct 2025 | 36.5% | 36.5% | 16.3% | 9.3% | 1.5% |
| Nov 2025 | 38% | 31.1% | 20.8% | 9.1% | 1% |
| Dec 2025 | 38.5% | 31.5% | 21% | 8% | 1% |
| Jan 2026 | 36.3% | 29.7% | 24.3% | 8.6% | 1.2% |
| Feb 2026 | 41.9% | 28% | 18.7% | 10% | 1.4% |
| Mar 2026 | 35.5% | 35.5% | 19.4% | 8.4% | 1.2% |
| Apr 2026 | 36.8% | 36.8% | 16.4% | 8.8% | 1.2% |
| May 2026 | 36.8% | 36.8% | 16.4% | 8.8% | 1.2% |
| Jun 2026 | 40.1% | 32.8% | 17.9% | 7.8% | 1.3% |
| Jul 2026 | 42.5% | 28.5% | 19% | 8.3% | 1.7% |
| Aug 2026 | 44.3% | 29.7% | 16.2% | 8.6% | 1.2% |
| Sep 2026 | 39.4% | 32.3% | 17.6% | 9.4% | 1.3% |
How has the BOC and Lincoln Electric comparison changed over the last 12 months?
3 findings
- BOC was ahead of Lincoln Electric in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BOC’s share of searches among welding supplies brands worldwide moved from 36.5% to 32.3%, and its estimated monthly branded searches moved from 450K to 368K.
- Across the 12 months ending September 2026, Lincoln Electric’s share of searches among welding supplies brands worldwide moved from 9.3% to 9.4%, and its estimated monthly branded searches moved from 115K to 107K.
How did search popularity change for welding supplies brands worldwide in September 2026?
2 changes
In September 2026, BOC gained share of searches among welding supplies brands worldwide, from 29.7% to 32.3%.
In September 2026, Lincoln Electric gained share of searches among welding supplies brands worldwide, from 8.6% to 9.4%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using BOC’s and Lincoln Electric’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BOC
1 branded search term
- boc
Lincoln Electric
2 branded search terms
- lincoln electric
- lincoln welder
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