Lincoln Electric vs Miller:Which is more popular by branded search?
In August 2026, Lincoln Electric and Miller were level on Share of Search among welding equipment brands worldwide, with an estimated 33.1K branded searches each, at 12% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Lincoln Electric or Miller?
Compare the welding equipment brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lincoln Electric, Miller. The figures are in the table below the chart.
View monthly share of search table
| Month | Hobart | Lincoln Electric | Miller | ESAB | Cigweld |
|---|---|---|---|---|---|
| Oct 2025 | 71.3% | 11.7% | 14.4% | 2.3% | 0.21% |
| Nov 2025 | 74.9% | 10.1% | 12.3% | 2.5% | 0.22% |
| Dec 2025 | 74.9% | 10.1% | 12.3% | 2.5% | 0.22% |
| Jan 2026 | 78.2% | 8.6% | 10.5% | 2.6% | 0.15% |
| Feb 2026 | 74.5% | 10% | 12.3% | 3% | 0.22% |
| Mar 2026 | 74.5% | 10% | 12.3% | 3% | 0.22% |
| Apr 2026 | 70.5% | 11.6% | 14.2% | 3.5% | 0.25% |
| May 2026 | 76.6% | 10.3% | 10.3% | 2.5% | 0.27% |
| Jun 2026 | 74.8% | 10.1% | 12.3% | 2.5% | 0.33% |
| Jul 2026 | 74.8% | 10.1% | 12.3% | 2.5% | 0.33% |
| Aug 2026 | 72.7% | 12% | 12% | 2.9% | 0.36% |
| Sep 2026 | — | — | — | — | — |
How has the Lincoln Electric and Miller comparison changed over the last 12 months?
3 findings
- Lincoln Electric was ahead of Miller in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lincoln Electric’s estimated Share of Search among welding equipment brands worldwide moved from 11.7% to 12%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
- Across the 11 months ending August 2026, Miller’s estimated Share of Search among welding equipment brands worldwide moved from 14.4% to 12%, and its estimated monthly branded searches moved from 49.5K to 33.1K.
How did search popularity change for welding equipment brands worldwide in August 2026?
2 changes
In August 2026, Lincoln Electric overtook Miller to rank 2nd among welding equipment brands worldwide, at 12%.
Estimated monthly branded searches for Miller worldwide fell 33.1% over 11 measured months, from 49.5K to 33.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Lincoln Electric’s and Miller’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lincoln Electric
1 branded search term
- lincoln welder
Miller
1 branded search term
- miller welders
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