Hug Rug vs Turtle Mat:Which is searched more?
In August 2026, Turtle Mat had more branded searches than Hug Rug among welcome mat brands worldwide. Turtle Mat was estimated to have 13.2K branded searches compared to Hug Rug’s 12.1K, and held a 29.2% Share of Search versus Hug Rug’s 26.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hug Rug or Turtle Mat?
Compare the welcome mat brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Turtle Mat, Hug Rug. The figures are in the table below the chart.
View monthly share of search table
| Month | Turtle Mat | Hug Rug |
|---|---|---|
| Oct 2025 | 36.4% | 27.2% |
| Nov 2025 | 39.2% | 29.3% |
| Dec 2025 | 32.1% | 29.3% |
| Jan 2026 | 36.2% | 27.1% |
| Feb 2026 | 31.9% | 29.1% |
| Mar 2026 | 27.7% | 31% |
| Apr 2026 | 26.9% | 24.7% |
| May 2026 | 24.3% | 22.3% |
| Jun 2026 | 24.4% | 22.3% |
| Jul 2026 | 25.2% | 18.9% |
| Aug 2026 | 29.2% | 26.8% |
| Sep 2026 | — | — |
How has the Hug Rug and Turtle Mat comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Hug Rug took it in March 2026, Turtle Mat took it in April 2026.
- Across the 11 months ending August 2026, Hug Rug’s estimated Share of Search among welcome mat brands worldwide moved from 27.2% to 26.8%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
- Across the 11 months ending August 2026, Turtle Mat’s estimated Share of Search among welcome mat brands worldwide moved from 36.4% to 29.2%, and its estimated monthly branded searches moved from 19.8K to 13.2K.
How did search popularity change for welcome mat brands worldwide in August 2026?
2 changes
In August 2026, Hug Rug gained estimated Share of Search among welcome mat brands worldwide, from 18.9% to 26.8%.
In August 2026, Turtle Mat gained estimated Share of Search among welcome mat brands worldwide, from 25.2% to 29.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Hug Rug’s and Turtle Mat’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hug Rug
1 branded search term
- hug rug
Turtle Mat
2 branded search terms
- turtle mat
- turtlemat
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.