Mpix vs Shutterfly:Which is searched more?
In September 2026, Shutterfly had more branded searches than Mpix among wedding album brands worldwide. Shutterfly was estimated to have 1M branded searches compared to Mpix’s 137K, and held an 84.5% Share of Search versus Mpix’s 11.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Mpix or Shutterfly?
Compare the wedding album brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Shutterfly, Mpix. The figures are in the table below the chart.
View monthly share of search table
| Month | Shutterfly | Mpix | Artifact Uprising |
|---|---|---|---|
| Oct 2025 | 88.1% | 8.4% | 3.5% |
| Nov 2025 | 90.2% | 6.2% | 3.6% |
| Dec 2025 | 88.5% | 7.1% | 4.3% |
| Jan 2026 | 85.4% | 10.5% | 4.1% |
| Feb 2026 | 82.1% | 13% | 4.9% |
| Mar 2026 | 85.4% | 11.2% | 3.4% |
| Apr 2026 | 84.8% | 11.9% | 3.3% |
| May 2026 | 85.5% | 11.1% | 3.4% |
| Jun 2026 | 85.9% | 10% | 4.1% |
| Jul 2026 | 83.6% | 11.5% | 4.8% |
| Aug 2026 | 84.3% | 11.7% | 4.1% |
| Sep 2026 | 84.5% | 11.4% | 4.1% |
How has the Mpix and Shutterfly comparison changed over the last 12 months?
3 findings
- Shutterfly was ahead of Mpix in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mpix’s estimated Share of Search among wedding album brands worldwide moved from 8.4% to 11.4%, and its estimated monthly branded searches moved from 145K to 137K.
- Across the 12 months ending September 2026, Shutterfly’s estimated Share of Search among wedding album brands worldwide moved from 88.1% to 84.5%, and its estimated monthly branded searches moved from 1.5M to 1M.
How did search popularity change for wedding album brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Shutterfly worldwide fell 33.2% over 12 measured months, from 1.5M to 1M in September 2026.
Other head-to-heads among wedding album brands
How each brand is measured
Brandwave collects information about searches that people make online using Mpix’s and Shutterfly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mpix
2 branded search terms
- mpix
- mpix photo prints
Shutterfly
5 branded search terms
- photobook shutterfly
- photobooks shutterfly
- shutterfly
- shutterfly photo book
- shutterfly photobooks
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.