How popular isShutterfly in search?
In August 2026, there were an estimated 1M branded searches for Shutterfly worldwide which is down 32.5% over the last 11 months. Shutterfly holds 59.7% estimated Share of Search among photo book printing services worldwide and is ranked 1st of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Shutterfly59.7%
Photobox26.2%
Mixbook7.3%
Chatbooks3.8%
Artifact Uprising3%
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Which photo book printing services compete with Shutterfly?
Share of Search by month for Shutterfly, Photobox, Mixbook, Chatbooks, Artifact Uprising. The figures are in the table below the chart.
View monthly share of search table
| Month | Shutterfly | Photobox | Mixbook | Chatbooks | Artifact Uprising |
|---|---|---|---|---|---|
| Oct 2025 | 65.7% | 23.7% | 6.2% | 1.8% | 2.6% |
| Nov 2025 | 70% | 20.6% | 5% | 1.5% | 2.8% |
| Dec 2025 | 66.5% | 23.8% | 4.9% | 1.5% | 3.3% |
| Jan 2026 | 57% | 30.6% | 7.2% | 2.3% | 2.9% |
| Feb 2026 | 55.7% | 29.9% | 8.7% | 2.3% | 3.5% |
| Mar 2026 | 59.4% | 26.3% | 9.4% | 2.4% | 2.5% |
| Apr 2026 | 67.3% | 19.7% | 7.4% | 2.2% | 3.4% |
| May 2026 | 63.5% | 22.9% | 7.7% | 2.7% | 3.1% |
| Jun 2026 | 61.5% | 21.8% | 9% | 4.2% | 3.5% |
| Jul 2026 | 56.7% | 24.2% | 10% | 4.4% | 4.7% |
| Aug 2026 | 59.7% | 26.2% | 7.3% | 3.8% | 3% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.7% | 1M | +19.4% | +3 points | |
| 2, held 2nd | 26.2% | 451K | +22.3% | +1.9 points | |
| 3, held 3rd | 7.3% | 126K | -17% | -2.7 points | |
| 4, moved from 5th to 4th | 3.8% | 66.2K | -1.8% | -0.6 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 3% | 52K | -27.6% | -1.7 pointsmoved from 4th to 5th |
59.7%
held 1st · 1M estimated branded searches · +19.4% vs prior month · +3 points
2.
Photobox26.2%
held 2nd · 451K estimated branded searches · +22.3% vs prior month · +1.9 points
3.
Mixbook7.3%
held 3rd · 126K estimated branded searches · -17% vs prior month · -2.7 points
3.8%
moved from 5th to 4th · 66.2K estimated branded searches · -1.8% vs prior month · -0.6 points
moved from 4th to 5th · 52K estimated branded searches · -27.6% vs prior month · -1.7 points
Compare search popularity between Shutterfly and its closest rivals
How has branded search demand for Shutterfly changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Shutterfly worldwide fell from 1.5M to 1M.
- Across the 11 months ending August 2026, Shutterfly’s estimated Share of Search among photo book printing services worldwide decreased from 65.7% to 59.7%.
- Across the 11 months ending August 2026, Shutterfly’s estimated Share of Search among photo book printing services worldwide peaked at 70% in November 2025 and was lowest at 55.7% in February 2026.
How did search popularity change for photo book printing services worldwide in August 2026?
5 changes
In August 2026, Shutterfly gained estimated Share of Search among photo book printing services worldwide, from 56.7% to 59.7%.
In August 2026, Photobox gained estimated Share of Search among photo book printing services worldwide, from 24.2% to 26.2%.
In August 2026, Mixbook lost estimated Share of Search among photo book printing services worldwide, from 10% to 7.3%.
In August 2026, Artifact Uprising lost estimated Share of Search among photo book printing services worldwide, from 4.7% to 3%.
In August 2026, Chatbooks lost estimated Share of Search among photo book printing services worldwide, from 4.4% to 3.8%.
How is Shutterfly measured?
Brandwave collects information about searches that people make online using Shutterfly’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- photobook shutterfly
- photobooks shutterfly
- shutterfly
- shutterfly com
- shutterfly photo book
- shutterfly photobooks
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Is Shutterfly your brand?
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