Mixbook vs Shutterfly:Which is more popular by branded search?
In August 2026, Shutterfly had more branded searches than Mixbook among photo book printing services worldwide. Shutterfly was estimated to have 1M branded searches compared to Mixbook’s 126K, and held a 59.7% Share of Search versus Mixbook’s 7.3%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Mixbook or Shutterfly?
Compare brands that offer custom printed photo books. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Shutterfly, Mixbook. The figures are in the table below the chart.
View monthly share of search table
| Month | Shutterfly | Photobox | Mixbook | Chatbooks | Artifact Uprising |
|---|---|---|---|---|---|
| Oct 2025 | 65.7% | 23.7% | 6.2% | 1.8% | 2.6% |
| Nov 2025 | 70% | 20.6% | 5% | 1.5% | 2.8% |
| Dec 2025 | 66.5% | 23.8% | 4.9% | 1.5% | 3.3% |
| Jan 2026 | 57% | 30.6% | 7.2% | 2.3% | 2.9% |
| Feb 2026 | 55.7% | 29.9% | 8.7% | 2.3% | 3.5% |
| Mar 2026 | 59.4% | 26.3% | 9.4% | 2.4% | 2.5% |
| Apr 2026 | 67.3% | 19.7% | 7.4% | 2.2% | 3.4% |
| May 2026 | 63.5% | 22.9% | 7.7% | 2.7% | 3.1% |
| Jun 2026 | 61.5% | 21.8% | 9% | 4.2% | 3.5% |
| Jul 2026 | 56.7% | 24.2% | 10% | 4.4% | 4.7% |
| Aug 2026 | 59.7% | 26.2% | 7.3% | 3.8% | 3% |
| Sep 2026 | — | — | — | — | — |
How has the Mixbook and Shutterfly comparison changed over the last 12 months?
3 findings
- Shutterfly was ahead of Mixbook in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mixbook’s estimated Share of Search among photo book printing services worldwide moved from 6.2% to 7.3%, and its estimated monthly branded searches moved from 144K to 126K.
- Across the 11 months ending August 2026, Shutterfly’s estimated Share of Search among photo book printing services worldwide moved from 65.7% to 59.7%, and its estimated monthly branded searches moved from 1.5M to 1M.
How did search popularity change for photo book printing services worldwide in August 2026?
2 changes
In August 2026, Shutterfly gained estimated Share of Search among photo book printing services worldwide, from 56.7% to 59.7%.
In August 2026, Mixbook lost estimated Share of Search among photo book printing services worldwide, from 10% to 7.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Mixbook’s and Shutterfly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mixbook
4 branded search terms
- mixbook
- mixbook com
- mixbook photobooks
- photobook mixbook
Shutterfly
6 branded search terms
- photobook shutterfly
- photobooks shutterfly
- shutterfly
- shutterfly com
- shutterfly photo book
- shutterfly photobooks
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.