How popular isShutterfly in search?
In September 2026, there were an estimated 1M branded searches for Shutterfly worldwide which is down 33.2% over the last 12 months. Shutterfly holds 84.5% estimated Share of Search among wedding album brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Shutterfly84.5%
Mpix11.4%
Artifact Uprising4.1%
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Which wedding album brands compete with Shutterfly?
Share of Search by month for Shutterfly, Mpix, Artifact Uprising. The figures are in the table below the chart.
View monthly share of search table
| Month | Shutterfly | Mpix | Artifact Uprising |
|---|---|---|---|
| Oct 2025 | 88.1% | 8.4% | 3.5% |
| Nov 2025 | 90.2% | 6.2% | 3.6% |
| Dec 2025 | 88.5% | 7.1% | 4.3% |
| Jan 2026 | 85.4% | 10.5% | 4.1% |
| Feb 2026 | 82.1% | 13% | 4.9% |
| Mar 2026 | 85.4% | 11.2% | 3.4% |
| Apr 2026 | 84.8% | 11.9% | 3.3% |
| May 2026 | 85.5% | 11.1% | 3.4% |
| Jun 2026 | 85.9% | 10% | 4.1% |
| Jul 2026 | 83.6% | 11.5% | 4.8% |
| Aug 2026 | 84.3% | 11.7% | 4.1% |
| Sep 2026 | 84.5% | 11.4% | 4.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 84.5% | 1M | -0.99% | +0.2 points | |
| 2, held 2nd | 11.4% | 137K | -3.5% | -0.3 points | |
| 3, held 3rd | 4.1% | 49.5K | 0% | +0.1 points |
84.5%
Held 1st. 1M estimated branded searches, -0.99% vs prior month. Share +0.2 points.
2.
Mpix11.4%
Held 2nd. 137K estimated branded searches, -3.5% vs prior month. Share -0.3 points.
4.1%
Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between Shutterfly and its closest rivals
Every comparison with Shutterfly
5 comparisons
How has branded search demand for Shutterfly changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Shutterfly worldwide fell from 1.5M to 1M.
- Across the 12 months ending September 2026, Shutterfly’s estimated Share of Search among wedding album brands worldwide decreased from 88.1% to 84.5%.
- Across the 12 months ending September 2026, Shutterfly’s estimated Share of Search among wedding album brands worldwide peaked at 90.2% in November 2025 and was lowest at 82.1% in February 2026.
How did search popularity change for wedding album brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Shutterfly worldwide fell 33.2% over 12 measured months, from 1.5M to 1M in September 2026.
Estimated monthly branded searches for Artifact Uprising worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
Where does Shutterfly compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Photo book printing services | 1st of 5 | 60.3% | Show ranking |
| Wedding album brands | 1st of 3 | 84.5% | Shown above |
How is Shutterfly measured?
Brandwave collects information about searches that people make online using Shutterfly’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- photobook shutterfly
- photobooks shutterfly
- shutterfly
- shutterfly photo book
- shutterfly photobooks
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Is Shutterfly your brand?
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