Leadfeeder vs Warmly:Which is more popular?
In September 2026, Warmly had more branded searches than Leadfeeder among website visitor identification platforms worldwide. Warmly had about 19,100 branded searches, while Leadfeeder had 12,200. Warmly made up 29% of all website visitor identification platform searches we track, and Leadfeeder accounted for 18.5%. When we asked ChatGPT and Google AI Overviews about website visitor identification platforms, both Leadfeeder and Warmly appeared in all five answers. Leadfeeder was mentioned before Warmly in every answer.
Who do people search for more?
Warmly, about 56% more searches than Leadfeeder
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Leadfeeder, named ahead of Warmly in every answer
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Top website visitor identification platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Leadfeeder and Warmly showed up in all five answers. Leadfeeder was listed before Warmly in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Leadfeeder1st
RB2B2nd- Warmly3rd
Factors.ai4th
Lead Forensics5th
Snitcher6th
Albacross–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Warmly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Leadfeeder5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- RB2B5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Factors.ai3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Snitcher1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lead Forensics1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Albacross0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about website visitor identification platforms
5 answers
Asked ChatGPT
“Which website visitor identification platform should I use?”
Asked ChatGPT
“What are the best website visitor identification platforms?”
Asked ChatGPT
“What's the best website visitor identification platform for anonymous traffic?”
Searched Google, AI Overview
“best visitor identification software”
Searched Google, AI Overview
“identify website visitors”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Leadfeeder or Warmly more popular in search?
This chart shows how often people search Google for Leadfeeder and Warmly by name. Each line represents a brand's share of searches for all seven website visitor identification platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Warmly, Leadfeeder. The figures are in the table below the chart.
View monthly share of searches table
| Month | Warmly | Leadfeeder | Snitcher | RB2B | Lead Forensics | Factors.ai | Albacross |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.2% | 13.8% | 11.1% | 17% | 16.7% | 5% | 4.1% |
| Nov 2025 | 34.3% | 14.7% | 11.8% | 15% | 14.5% | 5.3% | 4.3% |
| Dec 2025 | 35.3% | 12.4% | 12.3% | 18.7% | 12.3% | 5.5% | 3.5% |
| Jan 2026 | 39% | 11.4% | 11.3% | 17.1% | 13.8% | 4.1% | 3.3% |
| Feb 2026 | 31.8% | 13.9% | 11.1% | 16.8% | 16.6% | 4.9% | 4.9% |
| Mar 2026 | 29% | 15.3% | 12.3% | 18.5% | 15% | 5.6% | 4.4% |
| Apr 2026 | 29.1% | 18.9% | 10.1% | 18.6% | 15.1% | 4.5% | 3.7% |
| May 2026 | 35.6% | 18.9% | 10.2% | 15.4% | 12.5% | 4.5% | 2.9% |
| Jun 2026 | 35.9% | 18.8% | 10.1% | 15.3% | 12.4% | 4.5% | 2.9% |
| Jul 2026 | 32.7% | 17.2% | 11.3% | 17.1% | 13.9% | 5.1% | 2.7% |
| Aug 2026 | 32.7% | 17.2% | 11.3% | 17.1% | 13.9% | 5.1% | 2.7% |
| Sep 2026 | 29% | 18.5% | 18.4% | 15.2% | 12.3% | 3.7% | 2.9% |
How has the Leadfeeder and Warmly comparison changed over the last 12 months?
3 findings
- Warmly was ahead of Leadfeeder in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Leadfeeder’s share of searches among website visitor identification platforms worldwide moved from 13.8% to 18.5%, and its estimated monthly branded searches moved from 8.2K to 12.2K.
- Across the 12 months ending September 2026, Warmly’s share of searches among website visitor identification platforms worldwide moved from 32.2% to 29%, and its estimated monthly branded searches held steady at 19.1K.
How did search popularity change for website visitor identification platforms worldwide in September 2026?
2 changes
In September 2026, Leadfeeder gained share of searches among website visitor identification platforms worldwide, from 17.2% to 18.5%.
In September 2026, Warmly lost share of searches among website visitor identification platforms worldwide, from 32.7% to 29%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Leadfeeder’s and Warmly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Leadfeeder
2 branded search terms
- leadfeeder
- leadfeeder dealfront
Warmly
2 branded search terms
- warmly
- warmly.ai
Other head-to-heads among website visitor identification platforms
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