Casio vs Rolex:Which is searched more?
In September 2026, Casio had more branded searches than Rolex among watch brands worldwide. Casio was estimated to have 5.3M branded searches compared to Rolex’s 4.1M, and held a 34.2% Share of Search versus Rolex’s 26.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Casio or Rolex?
Compare the watch brands people shop. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Casio, Rolex. The figures are in the table below the chart.
View monthly share of search table
| Month | Casio | Rolex | Seiko | Tissot | TAG Heuer | Fossil | Omega | Citizen |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.2% | 27.7% | 12.4% | 8.2% | 8.2% | 5.7% | 4.6% | 3.1% |
| Nov 2025 | 33.4% | 25.7% | 11.5% | 7.7% | 7.7% | 6.4% | 4.2% | 3.5% |
| Dec 2025 | 28.3% | 30% | 11% | 9% | 7.3% | 6.2% | 4% | 4.1% |
| Jan 2026 | 27.8% | 28.7% | 12.8% | 8.6% | 7% | 7.2% | 4.7% | 3.2% |
| Feb 2026 | 28.8% | 31.5% | 11.5% | 7.7% | 6.3% | 6.4% | 4.2% | 3.5% |
| Mar 2026 | 28.6% | 29.2% | 13.1% | 8.7% | 7.1% | 6% | 3.9% | 3.2% |
| Apr 2026 | 29.3% | 29.9% | 11% | 8.9% | 7.3% | 6.1% | 4% | 3.3% |
| May 2026 | 27.6% | 27.7% | 12.4% | 10.1% | 8.3% | 5.7% | 4.6% | 3.8% |
| Jun 2026 | 32.1% | 24.4% | 13.3% | 8.9% | 7.3% | 5% | 4.9% | 4% |
| Jul 2026 | 32.9% | 25% | 11.2% | 9.1% | 7.5% | 5.1% | 5% | 4.1% |
| Aug 2026 | 34.5% | 26.2% | 11.7% | 7.8% | 6.4% | 5.4% | 4.3% | 3.5% |
| Sep 2026 | 34.2% | 26.4% | 11.8% | 7.9% | 6.4% | 5.4% | 4.3% | 3.6% |
How has the Casio and Rolex comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Rolex took it in December 2025, Casio took it in June 2026.
- Across the 12 months ending September 2026, Casio’s estimated Share of Search among watch brands worldwide moved from 30.2% to 34.2%, and its estimated monthly branded searches moved from 4.5M to 5.3M.
- Across the 12 months ending September 2026, Rolex’s estimated Share of Search among watch brands worldwide moved from 27.7% to 26.4%, and its estimated monthly branded searches held steady at 4.1M.
How did search popularity change for watch brands worldwide in September 2026?
2 changes
Rolex’s estimated Share of Search among watch brands worldwide has gained ground for 3 months in a row, from 24.4% to 26.4% in September 2026.
Estimated monthly branded searches for Casio worldwide rose 18.9% over 12 measured months, from 4.5M to 5.3M in September 2026.
Other head-to-heads among watch brands
How each brand is measured
Brandwave collects information about searches that people make online using Casio’s and Rolex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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