How popular isRolex in search?
In August 2026, there were an estimated 4.1M branded searches for Rolex worldwide which held steady over the last 11 months. Rolex holds 57.3% estimated Share of Search among luxury watch brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which luxury watch brands compete with Rolex?
Share of Search by month for Rolex, Seiko, Tissot. The figures are in the table below the chart.
View monthly share of search table
| Month | Rolex | Seiko | Tissot | Citizen | Omega |
|---|---|---|---|---|---|
| Oct 2025 | 57.3% | 25.6% | 17.1% | 0.04% | <0.01% |
| Nov 2025 | 57.2% | 25.6% | 17.1% | 0.05% | <0.01% |
| Dec 2025 | 60% | 22% | 18% | 0.03% | <0.01% |
| Jan 2026 | 57.2% | 25.6% | 17.1% | 0.05% | <0.01% |
| Feb 2026 | 62% | 22.8% | 15.2% | 0.04% | <0.01% |
| Mar 2026 | 57.3% | 25.6% | 17.1% | 0.04% | <0.01% |
| Apr 2026 | 60% | 22% | 17.9% | 0.04% | <0.01% |
| May 2026 | 55.1% | 24.6% | 20.2% | 0.06% | <0.01% |
| Jun 2026 | 52.3% | 28.6% | 19.1% | 0.04% | <0.01% |
| Jul 2026 | 55.2% | 24.7% | 20.1% | 0.04% | <0.01% |
| Aug 2026 | 57.3% | 25.6% | 17.1% | 0.04% | <0.01% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.3% | 4.1M | +22.1% | +2.1 points | |
| 2, held 2nd | 25.6% | 1.8M | +22% | +0.9 points | |
| 3, held 3rd | 17.1% | 1.2M | 0% | -3 points | |
| 4, held 4th | 0.04% | 2.9K | +20.8% | 0 points | |
| 5, held 5th | <0.01% | 480 | 0% | 0 points |
1.
Rolex
57.3%
Held 1st. 4.1M estimated branded searches, +22.1% vs prior month. Share +2.1 points.
2.
Seiko
25.6%
Held 2nd. 1.8M estimated branded searches, +22% vs prior month. Share +0.9 points.
3.
Tissot
17.1%
Held 3rd. 1.2M estimated branded searches, 0% vs prior month. Share -3 points.
4.
Citizen0.04%
Held 4th. 2.9K estimated branded searches, +20.8% vs prior month. Share 0 points.
5.
Omega<0.01%
Held 5th. 480 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Rolex and its closest rivals
How has branded search demand for Rolex changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Rolex worldwide held steady at 4.1M.
- Across the 11 months ending August 2026, Rolex’s estimated Share of Search among luxury watch brands worldwide peaked at 62% in February 2026 and was lowest at 52.3% in June 2026.
How did search popularity change for luxury watch brands worldwide in August 2026?
4 changes
In August 2026, Rolex gained estimated Share of Search among luxury watch brands worldwide, from 55.2% to 57.3%.
In August 2026, Seiko gained estimated Share of Search among luxury watch brands worldwide, from 24.7% to 25.6%.
In August 2026, Tissot lost estimated Share of Search among luxury watch brands worldwide, from 20.1% to 17.1%.
Estimated monthly branded searches for Omega worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026.
How is Rolex measured?
Brandwave collects information about searches that people make online using Rolex’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- rolex
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Is Rolex your brand?
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