Fossil vs Herschel:Which is searched more?
In September 2026, Fossil had more branded searches than Herschel among wallet brands worldwide. Fossil was estimated to have 838K branded searches compared to Herschel’s 165K, and held a 39.7% Share of Search versus Herschel’s 7.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Fossil or Herschel?
Compare the wallet brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fossil, Herschel. The figures are in the table below the chart.
View monthly share of search table
| Month | Fossil | Ridge | Secrid | Bellroy | Herschel |
|---|---|---|---|---|---|
| Oct 2025 | 42.4% | 27.5% | 13.2% | 10.1% | 6.8% |
| Nov 2025 | 35.8% | 33.9% | 16% | 8.6% | 5.7% |
| Dec 2025 | 34.7% | 37.7% | 13.8% | 8.3% | 5.5% |
| Jan 2026 | 44.5% | 26.2% | 13.3% | 8.8% | 7.2% |
| Feb 2026 | 44.1% | 28.8% | 11.3% | 8.7% | 7.1% |
| Mar 2026 | 40% | 32% | 12% | 9.6% | 6.4% |
| Apr 2026 | 42.5% | 27.7% | 12.7% | 10.2% | 6.8% |
| May 2026 | 40.5% | 32.3% | 10.9% | 9.7% | 6.5% |
| Jun 2026 | 35.5% | 31.5% | 15.7% | 10.3% | 6.9% |
| Jul 2026 | 37.4% | 29.7% | 13% | 10.9% | 9% |
| Aug 2026 | 36.9% | 29.4% | 12.1% | 10.8% | 10.8% |
| Sep 2026 | 39.7% | 28.5% | 14.5% | 9.5% | 7.8% |
How has the Fossil and Herschel comparison changed over the last 12 months?
3 findings
- Fossil was ahead of Herschel in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fossil’s estimated Share of Search among wallet brands worldwide moved from 42.4% to 39.7%, and its estimated monthly branded searches moved from 841K to 838K.
- Across the 12 months ending September 2026, Herschel’s estimated Share of Search among wallet brands worldwide moved from 6.8% to 7.8%, and its estimated monthly branded searches moved from 135K to 165K.
How did search popularity change for wallet brands worldwide in September 2026?
2 changes
In September 2026, Fossil gained estimated Share of Search among wallet brands worldwide, from 36.9% to 39.7%.
In September 2026, Herschel lost estimated Share of Search among wallet brands worldwide, from 10.8% to 7.8%.
Other head-to-heads among wallet brands
How each brand is measured
Brandwave collects information about searches that people make online using Fossil’s and Herschel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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