Waitlist tools:Which are most popular?

Name: Waitlist tools: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Waitlister was the most searched waitlist tool worldwide, accounting for 36.5% of all searches among the six tools tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Waitlister showed up in every answer. Waitlister was recommended most often, coming first in three out of four responses.

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Top waitlist tools in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Waitlister appeared every time. Waitlister was recommended most often, coming first in three out of four answers. LaunchList was second, and GetWaitlist was third. KickoffLabs, which ranked fourth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Waitlister	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
LaunchList	Named in 2 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	3 of 4
Viral Loops	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
GetWaitlist	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Prefinery	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
KickoffLabs	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4

Waitlister4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
LaunchList3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Viral Loops2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
GetWaitlist2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Prefinery1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
KickoffLabs0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about waitlist tools

4 answers

Asked ChatGPT
“What's the best tool for building a waitlist for a product launch?”
Asked ChatGPT
“How do I set up a waitlist with referral rewards?”
Asked ChatGPT
“Which waitlist tool do startups use?”
Searched Google, AI Overview
“waitlist app”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“waitlist page”
1. 1LaunchList
2. 2Waitlister

Not named in any answer:

KickoffLabs

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Which waitlist tools do people search for most?

This chart shows how often people search Google for each waitlist tool by name. Each line represents a brand's share of searches for all six waitlist tools we track, month by month, from English-language searches worldwide.

Share of searches among waitlist tools worldwide, by month

Month	Waitlister	Viral Loops	LaunchList	KickoffLabs	GetWaitlist	Prefinery
Nov 2025	29.2%	36.5%	9%	13.4%	5.9%	5.9%
Dec 2025	33.3%	31.8%	9.9%	12%	6.5%	6.5%
Jan 2026	30.5%	35.2%	8.7%	12.9%	7%	5.7%
Feb 2026	32.3%	37.3%	9.2%	11.2%	6.1%	4%
Mar 2026	30.2%	37.8%	11.5%	9.4%	7.7%	3.4%
Apr 2026	36.3%	29.7%	11.3%	11.3%	7.5%	4.1%
May 2026	36.3%	26.5%	14.6%	11.9%	6.5%	4.3%
Jun 2026	32.9%	27.9%	15.3%	12.5%	6.8%	4.5%
Jul 2026	30.9%	29.3%	16.1%	13.2%	5.9%	4.8%
Aug 2026	33.9%	26.1%	17.6%	11.8%	6.4%	4.2%
Sep 2026	30.6%	30.2%	16.7%	13.7%	4.9%	3.9%
Oct 2026	36.5%	21.6%	19%	12.7%	5.6%	4.5%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Waitlister	36.5%	1.7K	+28%	+5.9 points
2, held 2nd	Viral Loops	21.6%	1K	-23.1%	-8.6 points
3, held 3rd	LaunchList	19%	880	+22.2%	+2.3 points
4, held 4th	KickoffLabs	12.7%	590	0%	-0.9 points
5, held 5th	GetWaitlist	5.6%	260	+23.8%	+0.7 points
6, held 6th	Prefinery	4.5%	210	+23.5%	+0.6 points

1.Waitlister
36.5%
Held 1st. 1.7K estimated branded searches, +28% vs prior month. Share +5.9 points.
2.Viral Loops
21.6%
Held 2nd. 1K estimated branded searches, -23.1% vs prior month. Share -8.6 points.
3.LaunchList
19%
Held 3rd. 880 estimated branded searches, +22.2% vs prior month. Share +2.3 points.
4.KickoffLabs
12.7%
Held 4th. 590 estimated branded searches, 0% vs prior month. Share -0.9 points.
5.GetWaitlist
5.6%
Held 5th. 260 estimated branded searches, +23.8% vs prior month. Share +0.7 points.
6.Prefinery
4.5%
Held 6th. 210 estimated branded searches, +23.5% vs prior month. Share +0.6 points.

Which brand is most popular in search among waitlist tools worldwide?

6 brands

In October 2026, Waitlister was the most searched among waitlist tools worldwide, with an estimated 1.7K branded searches, 36.5% of all searches for the six tracked by the Brandwave Brand Demand Index. Viral Loops is in 2nd place, 14.9 percentage points behind at 21.6%.

Global waitlist tools, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Waitlister	29.2% → 36.5%	36.5%Oct 2026	29.2%Nov 2025	2nd → 1st
Viral Loops	36.5% → 21.6%	37.8%Mar 2026	21.6%Oct 2026	1st → 2nd
LaunchList	9% → 19%	19%Oct 2026	8.7%Jan 2026	4th → 3rd
KickoffLabs	13.4% → 12.7%	13.7%Sep 2026	9.4%Mar 2026	3rd → 4th
GetWaitlist	5.9% → 5.6%	7.7%Mar 2026	4.9%Sep 2026	5th
Prefinery	5.9% → 4.5%	6.5%Dec 2025	3.4%Mar 2026	6th

Each finding as a sentence

Across the 12 months ending October 2026, Waitlister’s share of searches among waitlist tools worldwide increased from 29.2% to 36.5%.
Across the 12 months ending October 2026, Viral Loops’ share of searches among waitlist tools worldwide decreased from 36.5% to 21.6%.
Across the 12 months ending October 2026, LaunchList’s share of searches among waitlist tools worldwide increased from 9% to 19%.
Across the 12 months ending October 2026, KickoffLabs’ share of searches among waitlist tools worldwide decreased from 13.4% to 12.7%.
Across the 12 months ending October 2026, Prefinery’s share of searches among waitlist tools worldwide decreased from 5.9% to 4.5%.
Across the 12 months ending October 2026, Viral Loops’ share of searches among waitlist tools worldwide peaked at 37.8% in March 2026 and was lowest at 21.6% in October 2026.
Across the 12 months ending October 2026, LaunchList’s share of searches among waitlist tools worldwide peaked at 19% in October 2026 and was lowest at 8.7% in January 2026.
Across the 12 months ending October 2026, KickoffLabs’ share of searches among waitlist tools worldwide peaked at 13.7% in September 2026 and was lowest at 9.4% in March 2026.
Across the 12 months ending October 2026, GetWaitlist’s share of searches among waitlist tools worldwide peaked at 7.7% in March 2026 and was lowest at 4.9% in September 2026.
Across the 12 months ending October 2026, Prefinery’s share of searches among waitlist tools worldwide peaked at 6.5% in December 2025 and was lowest at 3.4% in March 2026.
Across the 12 months ending October 2026, Waitlister rose from 2nd to 1st among waitlist tools worldwide.
Across the 12 months ending October 2026, Viral Loops fell from 1st to 2nd among waitlist tools worldwide.
Across the 12 months ending October 2026, LaunchList rose from 4th to 3rd among waitlist tools worldwide.
Across the 12 months ending October 2026, KickoffLabs fell from 3rd to 4th among waitlist tools worldwide.
Across the 12 months ending October 2026, GetWaitlist held steady: its share of searches among waitlist tools worldwide moved less than 0.5 percentage points.

How did search popularity change for waitlist tools worldwide in October 2026?

6 changes

In October 2026, Waitlister gained share of searches among waitlist tools worldwide, from 30.6% to 36.5%.
In October 2026, LaunchList gained share of searches among waitlist tools worldwide, from 16.7% to 19%.
In October 2026, GetWaitlist gained share of searches among waitlist tools worldwide, from 4.9% to 5.6%.
In October 2026, Prefinery gained share of searches among waitlist tools worldwide, from 3.9% to 4.5%.
In October 2026, Viral Loops lost share of searches among waitlist tools worldwide, from 30.2% to 21.6%.
In October 2026, KickoffLabs lost share of searches among waitlist tools worldwide, from 13.7% to 12.7%.

How are branded searches counted for waitlist tools?

7 search terms

Each brand's share of searches among waitlist tools comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.