KickoffLabs vs LaunchList:Which is more popular?
In October 2026, LaunchList had more branded searches than KickoffLabs among waitlist tools worldwide. LaunchList had about 880 branded searches, while KickoffLabs had 590. LaunchList made up 19% of all waitlist tool searches we track, and KickoffLabs accounted for 12.7%. When we asked ChatGPT and Google AI Overviews about waitlist tools, LaunchList appeared in three of the four answers and KickoffLabs in none.
Who do people search for more?
LaunchList, about 49% more searches than KickoffLabs
Who does AI mention more?
LaunchList, mentioned in 3 of 4 answers, KickoffLabs in 0
Who does AI recommend more?
LaunchList, the only one of the two named
Follow KickoffLabs vs LaunchList and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top waitlist tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, LaunchList was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. KickoffLabs did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Waitlister1st- LaunchList2nd
GetWaitlist3rd
Viral Loops4th
Prefinery5th
KickoffLabs–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Waitlister4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- LaunchList3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Viral Loops2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- GetWaitlist2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Prefinery1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- KickoffLabs0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about waitlist tools
4 answers
Asked ChatGPT
“What's the best tool for building a waitlist for a product launch?”
Asked ChatGPT
“How do I set up a waitlist with referral rewards?”
Asked ChatGPT
“Which waitlist tool do startups use?”
Searched Google, AI Overview
“waitlist app”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“waitlist page”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is KickoffLabs or LaunchList more popular in search?
This chart shows how often people search Google for KickoffLabs and LaunchList by name. Each line represents a brand's share of searches for all six waitlist tools we track, month by month, from English-language searches worldwide.
Share of searches by month for LaunchList, KickoffLabs. The figures are in the table below the chart.
View monthly share of searches table
| Month | Waitlister | Viral Loops | LaunchList | KickoffLabs | GetWaitlist | Prefinery |
|---|---|---|---|---|---|---|
| Nov 2025 | 29.2% | 36.5% | 9% | 13.4% | 5.9% | 5.9% |
| Dec 2025 | 33.3% | 31.8% | 9.9% | 12% | 6.5% | 6.5% |
| Jan 2026 | 30.5% | 35.2% | 8.7% | 12.9% | 7% | 5.7% |
| Feb 2026 | 32.3% | 37.3% | 9.2% | 11.2% | 6.1% | 4% |
| Mar 2026 | 30.2% | 37.8% | 11.5% | 9.4% | 7.7% | 3.4% |
| Apr 2026 | 36.3% | 29.7% | 11.3% | 11.3% | 7.5% | 4.1% |
| May 2026 | 36.3% | 26.5% | 14.6% | 11.9% | 6.5% | 4.3% |
| Jun 2026 | 32.9% | 27.9% | 15.3% | 12.5% | 6.8% | 4.5% |
| Jul 2026 | 30.9% | 29.3% | 16.1% | 13.2% | 5.9% | 4.8% |
| Aug 2026 | 33.9% | 26.1% | 17.6% | 11.8% | 6.4% | 4.2% |
| Sep 2026 | 30.6% | 30.2% | 16.7% | 13.7% | 4.9% | 3.9% |
| Oct 2026 | 36.5% | 21.6% | 19% | 12.7% | 5.6% | 4.5% |
How has branded search for KickoffLabs and LaunchList changed worldwide over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending October 2026: LaunchList took it in March 2026.
- Across the 12 months ending October 2026, KickoffLabs’ share of searches among waitlist tools worldwide moved from 13.4% to 12.7%, and its estimated monthly branded searches moved from 880 to 590.
- Across the 12 months ending October 2026, LaunchList’s share of searches among waitlist tools worldwide moved from 9% to 19%, and its estimated monthly branded searches moved from 590 to 880.
How did search popularity change for waitlist tools worldwide in October 2026?
2 changes
In October 2026, LaunchList gained share of searches among waitlist tools worldwide, from 16.7% to 19%.
In October 2026, KickoffLabs lost share of searches among waitlist tools worldwide, from 13.7% to 12.7%.
How are KickoffLabs’ and LaunchList’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using KickoffLabs’ and LaunchList’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KickoffLabs
1 branded search term
- kickofflabs
LaunchList
1 branded search term
- launchlist
Other head-to-heads among waitlist tools
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.