Brandwave

Ruby vs Smith.ai:Which is more popular?

In September 2026, Smith.ai had more branded searches than Ruby among virtual receptionist services worldwide. Smith.ai had about 5,400 branded searches, while Ruby had 2,030. Smith.ai made up 32.5% of all virtual receptionist service searches we track, and Ruby accounted for 12.2%. When we asked ChatGPT and Google AI Overviews about virtual receptionist services, Ruby and Smith.ai each appeared in four of the five answers. Smith.ai was mentioned before Ruby in every answer.

Among virtual receptionist services worldwide in September 2026

Who do people search for more?

Smith.ai, about 3 searches for every 1 for Ruby

Smith.ai 5.4K searchesRuby 2K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Ruby in 4 of 5Smith.ai in 4 of 5

Who does AI recommend more?

Smith.ai, named ahead of Ruby in every answer

Smith.ai first in 4Ruby never first

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Top virtual receptionist services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ruby and Smith.ai were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Smith.ai was listed before Ruby in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Smith.ai1st
  2. Ruby2nd
  3. Abby Connect3rd
  4. AnswerConnect4th
  5. PATLive5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • AnswerConnect4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Smith.ai4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ruby4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Abby Connect4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PATLive1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about virtual receptionist services

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Ruby or Smith.ai more popular in search?

This chart shows how often people search Google for Ruby and Smith.ai by name. Each line represents a brand's share of searches for all five virtual receptionist services we track, month by month, from English-language searches worldwide.

Ruby and Smith.ai among virtual receptionist services worldwide, by month

Share of searches by month for Smith.ai, Ruby. The figures are in the table below the chart.

View monthly share of searches table
MonthAnswerConnectSmith.aiRubyAbby ConnectPATLive
Oct 202530.3%37.1%14.3%7.3%11%
Nov 202529.2%43.8%12.9%5.4%8.7%
Dec 202528.8%43.2%14.1%5.3%8.5%
Jan 202630.5%37.4%15.1%6%11.1%
Feb 202632%39.3%14.6%6.3%7.8%
Mar 202630.3%37.2%19.1%7.4%6%
Apr 202633.4%33.4%18.5%6.6%8.1%
May 202630.9%37.8%16.5%7.4%7.4%
Jun 202632.9%40.2%13%7.9%6.1%
Jul 202632.3%39.5%12.7%7.8%7.8%
Aug 202631.7%38.8%12.5%9.4%7.6%
Sep 202639.7%32.5%12.2%9.6%6%

How has the Ruby and Smith.ai comparison changed over the last 12 months?

3 findings
  • Smith.ai was ahead of Ruby in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Ruby’s share of searches among virtual receptionist services worldwide moved from 14.3% to 12.2%, and its estimated monthly branded searches moved from 3.1K to 2K.
  • Across the 12 months ending September 2026, Smith.ai’s share of searches among virtual receptionist services worldwide moved from 37.1% to 32.5%, and its estimated monthly branded searches moved from 8.1K to 5.4K.

How did search popularity change for virtual receptionist services worldwide in September 2026?

3 changes
  1. In September 2026, AnswerConnect overtook Smith.ai to become the leader among virtual receptionist services worldwide, with 39.7% of the searches.

  2. In September 2026, Smith.ai lost share of searches among virtual receptionist services worldwide, from 38.8% to 32.5%.

  3. Ruby’s share of searches among virtual receptionist services worldwide has lost ground for 3 months in a row, from 13% to 12.2% in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Ruby’s and Smith.ai’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ruby

3 branded search terms

  • ruby answering service
  • ruby receptionists
  • ruby virtual receptionist

Smith.ai

1 branded search term

  • smith ai

How the Brand Demand Index is measured

Other head-to-heads among virtual receptionist services

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