Adobe Express vs CapCut:Which is more popular?

Name: Adobe Express vs CapCut: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, CapCut had more branded searches than Adobe Express among video template platforms worldwide. CapCut had about 20.8 million branded searches, while Adobe Express had 1.9 million. CapCut made up 84.1% of all video template platform searches we track, and Adobe Express accounted for 7.6%. When we asked ChatGPT and Google AI Overviews about video template platforms, Adobe Express and CapCut each appeared in three of the five answers. CapCut was mentioned before Adobe Express in three out of four answers.

Among video template platforms worldwide in September 2026

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Top video template platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Adobe Express was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. CapCut was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. CapCut was listed before Adobe Express in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
CapCut	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Adobe Express	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Envato Elements	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
InVideo	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
VEED	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Renderforest	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Motion Array	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Placeit	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5

CapCut3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Adobe Express3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Envato Elements3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
InVideo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
VEED2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Renderforest2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Motion Array1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Placeit1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about video template platforms

5 answers

Asked ChatGPT
“Which video template platform should I use?”
1. 1CapCut
2. 2Adobe Express
3. 3InVideo
4. 4VEED
Asked ChatGPT
“What are the best video template platforms?”
Asked ChatGPT
“What's the best video template platform for a marketing team?”
1. 1VEED
2. 2Adobe Express
Searched Google, AI Overview
“template video editor”
Searched Google, AI Overview
“editable video templates”
1. 1Placeit
2. 2Envato Elements

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Adobe Express or CapCut more popular in search?

This chart shows how often people search Google for Adobe Express and CapCut by name. Each line represents a brand's share of searches for all eight video template platforms we track, month by month, from English-language searches worldwide.

Adobe Express and CapCut among video template platforms worldwide, by month

Month	CapCut	Adobe Express	InVideo	VEED	Envato Elements	Motion Array	Renderforest	Placeit
Oct 2025	76.3%	8.9%	6.5%	2.8%	2.5%	1.1%	1.4%	0.49%
Nov 2025	77%	8.8%	6.2%	2.8%	2.5%	0.91%	1.4%	0.5%
Dec 2025	82.6%	6.4%	4.5%	2.3%	2.2%	0.8%	0.8%	0.36%
Jan 2026	81.3%	7.6%	5.4%	2%	1.8%	0.79%	0.79%	0.43%
Feb 2026	79.3%	9%	5.3%	2.2%	2.1%	0.77%	0.94%	0.42%
Mar 2026	81.4%	7.6%	5.1%	2.1%	1.8%	0.79%	0.79%	0.35%
Apr 2026	78.2%	9.1%	6%	2.5%	2.1%	0.76%	0.93%	0.42%
May 2026	83.2%	7.6%	4.3%	1.8%	1.5%	0.66%	0.66%	0.3%
Jun 2026	82.6%	7.5%	4.2%	2%	1.8%	0.8%	0.8%	0.29%
Jul 2026	83.5%	6.2%	4.8%	2%	1.8%	0.66%	0.66%	0.3%
Aug 2026	82.9%	7.5%	4.8%	1.9%	1.5%	0.65%	0.53%	0.24%
Sep 2026	84.1%	7.6%	4.1%	1.6%	1.2%	0.55%	0.55%	0.16%

How has the Adobe Express and CapCut comparison changed over the last 12 months?

3 findings

CapCut was ahead of Adobe Express in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Adobe Express’ share of searches among video template platforms worldwide moved from 8.9% to 7.6%, and its estimated monthly branded searches moved from 2M to 1.9M.
Across the 12 months ending September 2026, CapCut’s share of searches among video template platforms worldwide moved from 76.3% to 84.1%, and its estimated monthly branded searches moved from 17M to 20.8M.

How did search popularity change for video template platforms worldwide in September 2026?

1 change

In September 2026, CapCut gained share of searches among video template platforms worldwide, from 82.9% to 84.1%.

How are branded searches counted?

25 search terms

Brandwave collects information about searches that people make online using Adobe Express’ and CapCut’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.