Brandwave

Used car marketplaces:Which brands are most popular in search?

In August 2026, AutoScout24 was the most searched among used car marketplaces worldwide, with an estimated 7.5M branded searches and 36.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. AutoScout2436.2%
  2. CarGurus19.8%
  3. CarMax19.8%
  4. Carvana19.8%
  5. Cars.com2.2%
  6. Carwow2.2%

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Share of SearchLeaderboard

Compare the used car marketplaces drivers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among used car marketplaces worldwide, by month

Share of Search by month for AutoScout24, CarGurus, CarMax, Carvana, Cars.com, Carwow. The figures are in the table below the chart.

View monthly share of search table
MonthAutoScout24CarGurusCarMaxCarvanaCars.comCarwow
Oct 202542.5%19%19%15.6%2.1%1.7%
Nov 202545.9%16.8%16.8%16.8%1.8%1.8%
Dec 202540.8%18.3%18.3%18.3%2.5%2%
Jan 202642.4%19%19%15.5%2.1%2.1%
Feb 202642.4%19%19%15.5%2.1%2.1%
Mar 202641%18.3%18.3%18.3%2%2%
Apr 202636.2%19.8%19.8%19.8%2.2%2.2%
May 202636.2%19.8%19.8%19.8%2.2%2.2%
Jun 202639.2%17.6%21.4%17.6%2.4%1.9%
Jul 202637.7%16.9%20.6%20.6%2.3%1.9%
Aug 202636.2%19.8%19.8%19.8%2.2%2.2%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.AutoScout24

    36.2%

    Held 1st. 7.5M estimated branded searches, 0% vs prior month. Share -1.5 points.

  2. 2.CarGurus

    19.8%

    Moved from 4th to 2nd. 4.1M estimated branded searches, +22.1% vs prior month. Share +2.9 points.

  3. 3.CarMax

    19.8%

    Moved from 2nd to 3rd. 4.1M estimated branded searches, 0% vs prior month. Share -0.8 points.

  4. 4.Carvana

    19.8%

    Moved from 3rd to 4th. 4.1M estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.Cars.com

    2.2%

    Held 5th. 450K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Carwow

    2.2%

    Held 6th. 450K estimated branded searches, +22.3% vs prior month. Share +0.3 points.

Compare search popularity between leading brands

Which brand is most popular in search among used car marketplaces worldwide?

In August 2026, AutoScout24 was the most searched among used car marketplaces worldwide, with an estimated 7.5M branded searches and 36.2% estimated Share of Search within this set. CarGurus is in 2nd place, 16.4 percentage points behind at 19.8% Share of Search.

Global used car marketplaces, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
AutoScout2442.5% → 36.2%45.9%Nov 202536.2%Apr 20261st
CarGurus19% → 19.8%19.8%Apr 202616.8%Nov 20252nd
CarMax19% → 19.8%21.4%Jun 202616.8%Nov 20253rd
Carvana15.6% → 19.8%20.6%Jul 202615.5%Jan 20264th
Cars.com2.1% → 2.2%2.5%Dec 20251.8%Nov 20255th
Carwow1.7% → 2.2%2.2%Apr 20261.7%Oct 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, AutoScout24’s estimated Share of Search among used car marketplaces worldwide decreased from 42.5% to 36.2%.
  • Across the 11 months ending August 2026, CarGurus’ estimated Share of Search among used car marketplaces worldwide increased from 19% to 19.8%.
  • Across the 11 months ending August 2026, CarMax’s estimated Share of Search among used car marketplaces worldwide increased from 19% to 19.8%.
  • Across the 11 months ending August 2026, Carvana’s estimated Share of Search among used car marketplaces worldwide increased from 15.6% to 19.8%.
  • Across the 11 months ending August 2026, AutoScout24’s estimated Share of Search among used car marketplaces worldwide peaked at 45.9% in November 2025 and was lowest at 36.2% in April 2026.
  • Across the 11 months ending August 2026, CarGurus’ estimated Share of Search among used car marketplaces worldwide peaked at 19.8% in April 2026 and was lowest at 16.8% in November 2025.
  • Across the 11 months ending August 2026, CarMax’s estimated Share of Search among used car marketplaces worldwide peaked at 21.4% in June 2026 and was lowest at 16.8% in November 2025.
  • Across the 11 months ending August 2026, Carvana’s estimated Share of Search among used car marketplaces worldwide peaked at 20.6% in July 2026 and was lowest at 15.5% in January 2026.
  • Across the 11 months ending August 2026, Cars.com and Carwow held steady: their estimated Share of Search among used car marketplaces worldwide each moved less than 0.5 percentage points.

How did search popularity change for used car marketplaces worldwide in August 2026?

  1. In August 2026, CarGurus overtook CarMax to rank 2nd among used car marketplaces worldwide, at 19.8%.

  2. In August 2026, AutoScout24 lost estimated Share of Search among used car marketplaces worldwide, from 37.7% to 36.2%.

  3. In August 2026, CarMax lost estimated Share of Search among used car marketplaces worldwide, from 20.6% to 19.8%.

  4. In August 2026, Carvana lost estimated Share of Search among used car marketplaces worldwide, from 20.6% to 19.8%.

  5. Estimated monthly branded searches for Carwow worldwide rose 22.3% over 11 measured months, from 368K to 450K in August 2026.

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