AutoScout24 vs CarMax:Which is more popular by branded search?
In August 2026, AutoScout24 had more branded searches than CarMax among used car marketplaces worldwide. AutoScout24 was estimated to have 7.5M branded searches compared to CarMax’s 4.1M, and held a 36.2% Share of Search versus CarMax’s 19.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, AutoScout24 or CarMax?
Compare the used car marketplaces drivers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for AutoScout24, CarMax. The figures are in the table below the chart.
View monthly share of search table
| Month | AutoScout24 | CarGurus | CarMax | Carvana | Cars.com | Carwow |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.5% | 19% | 19% | 15.6% | 2.1% | 1.7% |
| Nov 2025 | 45.9% | 16.8% | 16.8% | 16.8% | 1.8% | 1.8% |
| Dec 2025 | 40.8% | 18.3% | 18.3% | 18.3% | 2.5% | 2% |
| Jan 2026 | 42.4% | 19% | 19% | 15.5% | 2.1% | 2.1% |
| Feb 2026 | 42.4% | 19% | 19% | 15.5% | 2.1% | 2.1% |
| Mar 2026 | 41% | 18.3% | 18.3% | 18.3% | 2% | 2% |
| Apr 2026 | 36.2% | 19.8% | 19.8% | 19.8% | 2.2% | 2.2% |
| May 2026 | 36.2% | 19.8% | 19.8% | 19.8% | 2.2% | 2.2% |
| Jun 2026 | 39.2% | 17.6% | 21.4% | 17.6% | 2.4% | 1.9% |
| Jul 2026 | 37.7% | 16.9% | 20.6% | 20.6% | 2.3% | 1.9% |
| Aug 2026 | 36.2% | 19.8% | 19.8% | 19.8% | 2.2% | 2.2% |
| Sep 2026 | — | — | — | — | — | — |
How has the AutoScout24 and CarMax comparison changed over the last 12 months?
3 findings
- AutoScout24 was ahead of CarMax in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AutoScout24’s estimated Share of Search among used car marketplaces worldwide moved from 42.5% to 36.2%, and its estimated monthly branded searches moved from 9.1M to 7.5M.
- Across the 11 months ending August 2026, CarMax’s estimated Share of Search among used car marketplaces worldwide moved from 19% to 19.8%, and its estimated monthly branded searches held steady at 4.1M.
How did search popularity change for used car marketplaces worldwide in August 2026?
3 changes
In August 2026, CarGurus overtook CarMax to rank 2nd among used car marketplaces worldwide, at 19.8%.
In August 2026, AutoScout24 lost estimated Share of Search among used car marketplaces worldwide, from 37.7% to 36.2%.
In August 2026, CarMax lost estimated Share of Search among used car marketplaces worldwide, from 20.6% to 19.8%.
How each brand is measured
Brandwave collects information about searches that people make online using AutoScout24’s and CarMax’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AutoScout24
1 branded search term
- autoscout24
CarMax
1 branded search term
- carmax
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.