Brandwave

Underfloor heating:Which brands are most popular in search?

In August 2026, Heatmat was the most searched among underfloor heating worldwide, with an estimated 12.1K branded searches and 93.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Heatmat93.5%
  2. Watts4.6%
  3. Warmup0.85%
  4. DEVI0.7%
  5. Raychem0.31%
  6. Uponor0.08%

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Share of SearchLeaderboard

Compare the underfloor heating people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among underfloor heating worldwide, by month

Share of Search by month for Heatmat, Watts. The figures are in the table below the chart.

View monthly share of search table
MonthHeatmatWattsWarmupDEVIRaychemUponor
Oct 202592.8%4.5%1.1%0.87%0.36%0.36%
Nov 202594.2%3.7%0.89%0.72%0.17%0.3%
Dec 202596.5%2.1%0.61%0.39%0.18%0.18%
Jan 202696%2.5%0.74%0.39%0.18%0.18%
Feb 202694.2%3.7%1.1%0.47%0.21%0.26%
Mar 202694.3%3.8%1.1%0.57%0.16%0.16%
Apr 202694.4%3.8%0.89%0.57%0.26%0.13%
May 202694.2%3.7%0.86%0.86%0.23%0.16%
Jun 202692%5.5%1%1%0.28%0.19%
Jul 202695.1%2.5%1.1%0.86%0.31%0.08%
Aug 202693.5%4.6%0.85%0.7%0.31%0.08%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Heatmat

    93.5%

    Held 1st. 12.1K estimated branded searches, 0% vs prior month. Share -1.6 points.

  2. 2.Watts

    4.6%

    Held 2nd. 590 estimated branded searches, +84.4% vs prior month. Share +2 points.

  3. 3.Warmup

    0.85%

    Held 3rd. 110 estimated branded searches, -21.4% vs prior month. Share -0.3 points.

  4. 4.DEVI

    0.7%

    Held 4th. 90 estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  5. 5.Raychem

    0.31%

    Held 5th. 40 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Uponor

    0.08%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among underfloor heating worldwide?

In August 2026, Heatmat was the most searched among underfloor heating worldwide, with an estimated 12.1K branded searches and 93.5% estimated Share of Search within this set. Watts is in 2nd place, 88.9 percentage points behind at 4.6% Share of Search.

Global underfloor heating, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Heatmat92.8% → 93.5%96.5%Dec 202592%Jun 20261st
Watts4.5% → 4.6%5.5%Jun 20262.1%Dec 20252nd
Warmup1.1% → 0.85%1.1%Jul 20260.61%Dec 20253rd
DEVI0.87% → 0.7%1%Jun 20260.39%Jan 20264th
Raychem0.36% → 0.31%0.36%Oct 20250.16%Mar 20265th
Uponor0.36% → 0.08%0.36%Oct 20250.08%Aug 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Heatmat’s estimated Share of Search among underfloor heating worldwide increased from 92.8% to 93.5%.
  • Across the 11 months ending August 2026, Heatmat’s estimated Share of Search among underfloor heating worldwide peaked at 96.5% in December 2025 and was lowest at 92% in June 2026.
  • Across the 11 months ending August 2026, Watts’ estimated Share of Search among underfloor heating worldwide peaked at 5.5% in June 2026 and was lowest at 2.1% in December 2025.
  • Across the 11 months ending August 2026, Watts, Warmup, DEVI, Raychem and Uponor held steady: their estimated Share of Search among underfloor heating worldwide each moved less than 0.5 percentage points.

How did search popularity change for underfloor heating worldwide in August 2026?

  1. In August 2026, Watts gained estimated Share of Search among underfloor heating worldwide, from 2.5% to 4.6%.

  2. In August 2026, Heatmat lost estimated Share of Search among underfloor heating worldwide, from 95.1% to 93.5%.

  3. Estimated monthly branded searches for Uponor worldwide fell 85.7% over 11 measured months, from 70 to 10 in August 2026.

  4. Estimated monthly branded searches for Warmup worldwide fell 47.6% over 11 measured months, from 210 to 110 in August 2026.

  5. Estimated monthly branded searches for DEVI worldwide fell 47.1% over 11 measured months, from 170 to 90 in August 2026.

  6. Estimated monthly branded searches for Raychem worldwide fell 42.9% over 11 measured months, from 70 to 40 in August 2026.

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