Brandwave

How popular isHeatmat in search?

In August 2026, there were an estimated 12.1K branded searches for Heatmat worldwide which is down 33.1% over the last 11 months. Heatmat holds 93.5% estimated Share of Search among underfloor heating worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Heatmat93.5%
  2. Watts4.6%
  3. Warmup0.85%
  4. DEVI0.7%
  5. Raychem0.31%
  6. Uponor0.08%
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Which underfloor heating compete with Heatmat?

Heatmat against underfloor heating worldwide, by month

Share of Search by month for Heatmat, Watts. The figures are in the table below the chart.

View monthly share of search table
MonthHeatmatWattsWarmupDEVIRaychemUponor
Oct 202592.8%4.5%1.1%0.87%0.36%0.36%
Nov 202594.2%3.7%0.89%0.72%0.17%0.3%
Dec 202596.5%2.1%0.61%0.39%0.18%0.18%
Jan 202696%2.5%0.74%0.39%0.18%0.18%
Feb 202694.2%3.7%1.1%0.47%0.21%0.26%
Mar 202694.3%3.8%1.1%0.57%0.16%0.16%
Apr 202694.4%3.8%0.89%0.57%0.26%0.13%
May 202694.2%3.7%0.86%0.86%0.23%0.16%
Jun 202692%5.5%1%1%0.28%0.19%
Jul 202695.1%2.5%1.1%0.86%0.31%0.08%
Aug 202693.5%4.6%0.85%0.7%0.31%0.08%
Sep 2026——————

  1. 1.Heatmat

    93.5%

    Held 1st. 12.1K estimated branded searches, 0% vs prior month. Share -1.6 points.

  2. 2.Watts

    4.6%

    Held 2nd. 590 estimated branded searches, +84.4% vs prior month. Share +2 points.

  3. 3.Warmup

    0.85%

    Held 3rd. 110 estimated branded searches, -21.4% vs prior month. Share -0.3 points.

  4. 4.DEVI

    0.7%

    Held 4th. 90 estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  5. 5.Raychem

    0.31%

    Held 5th. 40 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Uponor

    0.08%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Heatmat and its closest rivals

How has branded search demand for Heatmat changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Heatmat worldwide fell from 18.1K to 12.1K.
  • Across the 11 months ending August 2026, Heatmat’s estimated Share of Search among underfloor heating worldwide increased from 92.8% to 93.5%.
  • Across the 11 months ending August 2026, Heatmat’s estimated Share of Search among underfloor heating worldwide peaked at 96.5% in December 2025 and was lowest at 92% in June 2026.

How did search popularity change for underfloor heating worldwide in August 2026?

  1. In August 2026, Watts gained estimated Share of Search among underfloor heating worldwide, from 2.5% to 4.6%.

  2. In August 2026, Heatmat lost estimated Share of Search among underfloor heating worldwide, from 95.1% to 93.5%.

  3. Estimated monthly branded searches for Uponor worldwide fell 85.7% over 11 measured months, from 70 to 10 in August 2026.

  4. Estimated monthly branded searches for Warmup worldwide fell 47.6% over 11 measured months, from 210 to 110 in August 2026.

  5. Estimated monthly branded searches for DEVI worldwide fell 47.1% over 11 measured months, from 170 to 90 in August 2026.

  6. Estimated monthly branded searches for Raychem worldwide fell 42.9% over 11 measured months, from 70 to 40 in August 2026.

How is Heatmat measured?

Brandwave collects information about searches that people make online using Heatmat’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • heat mat

Do you work for Heatmat? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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