Billo vs Influee:Which is more popular?
In September 2026, Influee had more branded searches than Billo among UGC creator marketplaces worldwide. Influee had about 301,000 branded searches, while Billo had 4,990. Influee made up 81.7% of all UGC creator marketplace searches we track, and Billo accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about UGC creator marketplaces, Billo appeared in four of the five answers and Influee in three. Billo was mentioned before Influee in every answer.
Who do people search for more?
Influee, about 60 searches for every 1 for Billo
Who does AI mention more?
Billo, mentioned in 4 of 5 answers, Influee in 3
Who does AI recommend more?
Billo, named ahead of Influee in every answer
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Top UGC creator marketplaces in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Billo was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Influee was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Billo was listed before Influee in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Billo1st
JoinBrands2nd
Insense3rd
Collabstr4th- Influee5th
minisocial–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Collabstr4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- JoinBrands4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Billo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Influee3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Insense3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- minisocial0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about UGC creator marketplaces
5 answers
Asked ChatGPT
“Which UGC creator marketplace should I use?”
Asked ChatGPT
“What are the best UGC creator marketplaces?”
Asked ChatGPT
“What's the best UGC creator marketplace for short videos for social ads?”
Searched Google, AI Overview
“ugc content creators”
Searched Google, AI Overview
“ugc creator marketplaces”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Billo or Influee more popular in search?
This chart shows how often people search Google for Billo and Influee by name. Each line represents a brand's share of searches for all six UGC creator marketplaces we track, month by month, from English-language searches worldwide.
Share of searches by month for Influee, Billo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Influee | Collabstr | JoinBrands | Insense | Billo | minisocial |
|---|---|---|---|---|---|---|
| Oct 2025 | 87.7% | 8.1% | 3% | 0.37% | 0.55% | 0.33% |
| Nov 2025 | 89% | 6.7% | 3% | 0.36% | 0.63% | 0.33% |
| Dec 2025 | 85.8% | 7.9% | 3.7% | 0.44% | 1.8% | 0.32% |
| Jan 2026 | 85.3% | 7.9% | 4.4% | 0.78% | 1.3% | 0.33% |
| Feb 2026 | 83.8% | 9.5% | 4.4% | 0.83% | 1.3% | 0.3% |
| Mar 2026 | 82.1% | 9.4% | 5.3% | 1.3% | 1.4% | 0.48% |
| Apr 2026 | 82.1% | 9.3% | 5.3% | 1.4% | 1.4% | 0.49% |
| May 2026 | 83.5% | 8% | 5.4% | 1.2% | 1.4% | 0.62% |
| Jun 2026 | 80.2% | 9.4% | 6.4% | 1.6% | 1.8% | 0.7% |
| Jul 2026 | 76.7% | 10.7% | 7.7% | 2.2% | 2.1% | 0.67% |
| Aug 2026 | 80% | 9.4% | 6.5% | 1.9% | 1.5% | 0.53% |
| Sep 2026 | 81.7% | 7.8% | 6.8% | 1.9% | 1.4% | 0.5% |
How has the Billo and Influee comparison changed over the last 12 months?
3 findings
- Influee was ahead of Billo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Billo’s share of searches among UGC creator marketplaces worldwide moved from 0.55% to 1.4%, and its estimated monthly branded searches moved from 2.3K to 5K.
- Across the 12 months ending September 2026, Influee’s share of searches among UGC creator marketplaces worldwide moved from 87.7% to 81.7%, and its estimated monthly branded searches moved from 368K to 301K.
How did search popularity change for UGC creator marketplaces worldwide in September 2026?
2 changes
In September 2026, Influee gained share of searches among UGC creator marketplaces worldwide, from 80% to 81.7%.
Estimated monthly branded searches for Billo worldwide rose 115.1% over 12 measured months, from 2.3K to 5K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Billo’s and Influee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among UGC creator marketplaces
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