Tutoring marketplaces:Which brands are most popular in search?
In August 2026, Preply was the most searched among tutoring marketplaces worldwide, with an estimated 1.5M branded searches and 65.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Preply65.5%
Superprof16.1%
Cambly13.1%
Varsity Tutors2.6%
Wyzant2.6%
Follow tutoring marketplaces and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare the marketplaces for finding online tutors. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Preply, Superprof, Cambly, Varsity Tutors, Wyzant. The figures are in the table below the chart.
View monthly share of search table
| Month | Preply | Superprof | Cambly | Varsity Tutors | Wyzant |
|---|---|---|---|---|---|
| Oct 2025 | 56.6% | 20.9% | 14% | 5.1% | 3.4% |
| Nov 2025 | 57.5% | 21.2% | 14.2% | 4.3% | 2.9% |
| Dec 2025 | 55.4% | 20.4% | 16.7% | 4.1% | 3.4% |
| Jan 2026 | 54.6% | 24.6% | 13.5% | 4% | 3.3% |
| Feb 2026 | 57.9% | 21.4% | 14.3% | 3.5% | 2.9% |
| Mar 2026 | 57.1% | 21.1% | 14.1% | 4.2% | 3.5% |
| Apr 2026 | 57.1% | 21.1% | 14.1% | 4.2% | 3.5% |
| May 2026 | 65.1% | 16% | 13.1% | 3.2% | 2.6% |
| Jun 2026 | 65.5% | 16.1% | 13.1% | 2.6% | 2.6% |
| Jul 2026 | 65.8% | 16.1% | 13.2% | 2.2% | 2.7% |
| Aug 2026 | 65.5% | 16.1% | 13.1% | 2.6% | 2.6% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 65.5% | 1.5M | 0% | -0.3 points | |
| 2, held 2nd | 16.1% | 368K | 0% | -0.1 points | |
| 3, held 3rd | 13.1% | 301K | 0% | -0.1 points | |
| 4, moved from 5th to 4th | 2.6% | 60.5K | +22.2% | +0.5 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 2.6% | 60.5K | 0% | 0 pointsmoved from 4th to 5th |
1.
65.5%
Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share -0.3 points.
16.1%
Held 2nd. 368K estimated branded searches, 0% vs prior month. Share -0.1 points.
3.
Cambly13.1%
Held 3rd. 301K estimated branded searches, 0% vs prior month. Share -0.1 points.
2.6%
Moved from 5th to 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.5 points.
5.
Wyzant2.6%
Moved from 4th to 5th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
- Preply vs Cambly: compare search popularity
- Preply vs Varsity Tutors: compare search popularity
- Preply vs Wyzant: compare search popularity
- Superprof vs Cambly: compare search popularity
- Superprof vs Varsity Tutors: compare search popularity
- Superprof vs Wyzant: compare search popularity
- Cambly vs Varsity Tutors: compare search popularity
- Cambly vs Wyzant: compare search popularity
- Varsity Tutors vs Wyzant: compare search popularity
- Compare any of these brands
Which brand is most popular in search among tutoring marketplaces worldwide?
5 brands
In August 2026, Preply was the most searched among tutoring marketplaces worldwide, with an estimated 1.5M branded searches and 65.5% estimated Share of Search within this set. Superprof is in 2nd place, 49.4 percentage points behind at 16.1% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Preply | 56.6% → 65.5% | 65.8%Jul 2026 | 54.6%Jan 2026 | 1st |
| Superprof | 20.9% → 16.1% | 24.6%Jan 2026 | 16%May 2026 | 2nd |
| Cambly | 14% → 13.1% | 16.7%Dec 2025 | 13.1%May 2026 | 3rd |
| Varsity Tutors | 5.1% → 2.6% | 5.1%Oct 2025 | 2.2%Jul 2026 | 4th |
| Wyzant | 3.4% → 2.6% | 3.5%Mar 2026 | 2.6%May 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Preply’s estimated Share of Search among tutoring marketplaces worldwide increased from 56.6% to 65.5%.
- Across the 11 months ending August 2026, Superprof’s estimated Share of Search among tutoring marketplaces worldwide decreased from 20.9% to 16.1%.
- Across the 11 months ending August 2026, Cambly’s estimated Share of Search among tutoring marketplaces worldwide decreased from 14% to 13.1%.
- Across the 11 months ending August 2026, Varsity Tutors’ estimated Share of Search among tutoring marketplaces worldwide decreased from 5.1% to 2.6%.
- Across the 11 months ending August 2026, Wyzant’s estimated Share of Search among tutoring marketplaces worldwide decreased from 3.4% to 2.6%.
- Across the 11 months ending August 2026, Preply’s estimated Share of Search among tutoring marketplaces worldwide peaked at 65.8% in July 2026 and was lowest at 54.6% in January 2026.
- Across the 11 months ending August 2026, Superprof’s estimated Share of Search among tutoring marketplaces worldwide peaked at 24.6% in January 2026 and was lowest at 16% in May 2026.
- Across the 11 months ending August 2026, Cambly’s estimated Share of Search among tutoring marketplaces worldwide peaked at 16.7% in December 2025 and was lowest at 13.1% in May 2026.
- Across the 11 months ending August 2026, Varsity Tutors’ estimated Share of Search among tutoring marketplaces worldwide peaked at 5.1% in October 2025 and was lowest at 2.2% in July 2026.
How did search popularity change for tutoring marketplaces worldwide in August 2026?
4 changes
In August 2026, Varsity Tutors rose from 5th to 4th among tutoring marketplaces worldwide.
In August 2026, Wyzant fell from 4th to 5th among tutoring marketplaces worldwide.
Estimated monthly branded searches for Preply worldwide rose 23% over 11 measured months, from 1.2M to 1.5M in August 2026.
Estimated monthly branded searches for Superprof worldwide fell 18.2% over 11 measured months, from 450K to 368K in August 2026.
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.